Martin Lewis's 'trusted' face most commonly misused on scam adverts - as it is revealed £20 million has been lost to fraudsters impersonating money saving expert

A new episode of ITV's Tonight investigates the rise of celebrity scammers that use sophisticated artificial intelligence ( AI ) technology to dupe victims out of hundreds of thousands of pounds.

Mar 13, 2025 - 19:42
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Martin Lewis's 'trusted' face most commonly misused on scam adverts - as it is revealed £20 million has been lost to fraudsters impersonating money saving expert
A new episode of ITV's Tonight investigates the rise of celebrity scammers that use sophisticated artificial intelligence ( AI ) technology to dupe victims out of hundreds of thousands of pounds.