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Life's a Beach for Madhappy x HYSTERIC GLAMOUR
On the heels of its collaboration with Needles, Madhappy is teaming up with another Japanese fashion imprint for its next collaborative venture. In partnership with HYSTERIC GLAMOUR, the Los Angeles-based loungewear label is leaning into the Californian summer vibes and hitting the beach with a surfwear-inspired capsule.Landing for purchase later this week, the debut Madhappy x Hysteric Glamour collab is a homage to Malibu, and, what the duo dubs, "the California state of mind.""We partnered with Nobuhiko Kitamura’s iconic Japanese brand on a collection inspired by the style, cultural backdrop, and sunny disposition of Southern California," Madhappy explained in an Instagram post. "We find shared connection in the dualities that define our worlds – the highs and the lows. Together, our collection represents an homage and an ever-evolving exploration of the California state of mind."With that sentiment guiding the selection of apparel, Madhappy and Hysteric Glamour connected on a capsule of sweat sets – hoodies, zip-ups, sweatpants and sweatshorts – in colorways including pastel pink, white, light purple and blue.View this post on Instagram A post shared by madhappy (@madhappy) Take a closer look at the Madhappy x HYSTERIC GLAMOUR collab in the lookbook above and expect the full range to drop for purchase on Thursday, April 24 at both Madhappy and HYSTERIC GLAMOUR's official webstores – as well as at both brand's brick-and-mortar outposts.Click here to view full gallery at Hypebeast
On the heels of its collaboration with Needles, Madhappy is teaming up with another Japanese fashion imprint for its next collaborative venture. In partnership with HYSTERIC GLAMOUR, the Los Angeles-based loungewear label is leaning into the Californian summer vibes and hitting the beach with a surfwear-inspired capsule.
Landing for purchase later this week, the debut Madhappy x Hysteric Glamour collab is a homage to Malibu, and, what the duo dubs, "the California state of mind."
"We partnered with Nobuhiko Kitamura’s iconic Japanese brand on a collection inspired by the style, cultural backdrop, and sunny disposition of Southern California," Madhappy explained in an Instagram post. "We find shared connection in the dualities that define our worlds – the highs and the lows. Together, our collection represents an homage and an ever-evolving exploration of the California state of mind."
With that sentiment guiding the selection of apparel, Madhappy and Hysteric Glamour connected on a capsule of sweat sets – hoodies, zip-ups, sweatpants and sweatshorts – in colorways including pastel pink, white, light purple and blue.
Take a closer look at the Madhappy x HYSTERIC GLAMOUR collab in the lookbook above and expect the full range to drop for purchase on Thursday, April 24 at both Madhappy and HYSTERIC GLAMOUR's official webstores – as well as at both brand's brick-and-mortar outposts.
Click here to view full gallery at Hypebeast
