Fora Travel opens immersive pop-up in NYC’s Soho this May

NEW YORK, N.Y. – Fora Travel, the modern travel agency named one of Fast Company’s Most Innovative Companies of 2025, is launching its first-ever immersive pop-up in New York City this May. Open to the public, the month-long activation will transform the traditional agency model into a design-forward, in-person experience where guests can explore, dream, get expert recommendations and discover the power of planning with a Fora Advisor.

Located at 433 West Broadway in the heart of Soho, the space reflects Fora Travel’s mission to make travel more accessible, inspired, and human. Designed and built in collaboration with The Lawrence Group New York – whose clients include Warby Parker, Vuori, and Blue Bottle – the space will serve as a vibrant, community-driven hub where visitors can grab a coffee, plan a summer escape, or attend one of the many community events. Guests are also invited to book a one-on-one trip consultation with a Fora Advisor for personalized planning tailored to their interests, budget and style.

“This pop-up marks an exciting new chapter for Fora Travel,” said Henley Vazquez, Co-Founder and CEO of Fora Travel. “We’re building a travel agency for the future – one that’s powered by people, creativity, and connection. With this pop-up, we’re bringing the energy of our advisor community into the real world and inviting everyone passionate about travel to be part of it.”

Throughout May, the pop-up will host an exciting lineup of events and activations including:

• Plant Passenger (May 2 & 3) – Juxtaposing human design with nature through vintage cars and lush foliage, artist Keith Martine created Plant Passenger as a living art experience.
• Red Bull x Miami GP Race Weekend Experience (May 4) – A high-octane celebration of Formula 1, featuring Red Bull’s race car simulators and live streaming of the Miami Grand Prix.
• Matcha Mornings with Montauk General Store (May 9-11) – A daily ritual of top-tier matcha to fuel travel brainstorming.
• Bouquet Building with New York Flower School (May 10) – A hands-on floral arrangement class inspired by destinations around the globe.
• Fora Fridays (May 2, 9, 16, and 23) – Every Friday in May, the pop-up transforms into a celebration of travel, culture, and community with DJs, surprise treats, curated experiences, and more.
• Fora Travel has also partnered with Rhythm Zero to bring an exclusive café experience to the space – because great travel ideas start with great coffee.

Whether you’re a seasoned explorer or just dreaming about your next escape, the Fora Travel pop-up offers a fresh, fun, and interactive way to connect with Fora’s expert Advisors who can provide personalized recommendations, access to VIP perks, and make booking seamless at top destinations worldwide.

The article Fora Travel opens immersive pop-up in NYC’s Soho this May first appeared in TravelDailyNews International.