Fairmont Hotels & Resorts appoints Spotlight Communications 

London based Spotlight Communications has been appointed as the PR agency to represent Fairmont Hotels & Resorts across the UK & Europe.

Working in synergy with Fairmont’s global PR teams, Spotlight will work across these key markets to creatively enhance Fairmont brand awareness, affinity and positioning via media relations, executive positioning, events and brand partnerships. Crafting market-specific, strategic media outreach campaigns will be key for Spotlight to deliver consistent brand coverage in top tier travel, luxury, lifestyle, trade and business media outlets.

“We are honoured to be appointed to support Fairmont’s brand strategy across the UK and Europe. The Spotlight team is poised and ready to strengthen and reinforce Fairmont’s relationships with top media, with personalised media angles, curated stays to support focus hotels and a strategic thought leadership strategy for key executives,” said Lucy Clifton, Spotlight Communications CEO.

“We are excited to have Spotlight Communications as our sole ‘boots on the ground’ in the market, delivering critical and on-the-pulse insights and information”, said Nicole Lierheimer, Global Head of PR & Communications at Fairmont Hotels & Resorts. “Fairmont is currently undergoing a global transformation – in both positioning and leadership – and Spotlight will work as an extension of our brand team in establishing and strengthening Fairmont’s proposition across the region’s luxury media landscape.”

 Spotlight Communications is a boutique, international PR agency with a commitment to excellence grounded in a personalised, agile approach and strong relationship with the world’s most influential luxury travel media.  The Spotlight team forges their media connections through strategic, creative storytelling to elevate their clients and their business goals.

Part of Accor, Fairmont Hotels & Resorts is an unrivalled portfolio of more than 93 extraordinary hotels, from The Plaza in New York City to The Savoy in London, Fairmont San Francisco, Fairmont Banff Springs in Canada, and Fairmont The Palm in Dubai. Since 1907, Fairmont has created magnificent, meaningful and unforgettable hotels, rich with character and deeply connected to the history, culture and community of its destinations. Famous for its engaging service, awe-inspiring public spaces, locally inspired cuisine, and iconic bars and lounges, Fairmont also takes great pride in its pioneering approach to hospitality and leadership in sustainability and responsible tourism practices.

Opened this month, Fairmont La Hacienda Costa del Sol. Set in a yet-undiscovered corner of southern Spain, this 311-room resort marks Fairmont’s first property along the southern coast of Europe. Offering endless views of the Mediterranean, the expansive property captures the joyful spirit of Andalusia through authentic culinary feasts, restorative wellness experiences, meaningful cultural immersions, and lively gatherings all deeply connected to the region’s rich heritage.

Opening in early 2025, Fairmont Golden Prague, the first Fairmont in the Czech Republic. Located in the heart of Old Town at the gate of the prestigious Parížská Boulevard and on the banks of the Vltava River, this heritage-listed landmark will set a global benchmark for luxury accommodation, cuisine and cultural immersion.

Opening in summer 2025, Fairmont New Orleans. The project is part of the historic redevelopment of the former Bank of New Orleans building, primely located in the city’s central business district, nearby the famed French Quarter. Fairmont New Orleans will offer 250 luxury guest rooms, including 40 suites; three food & drink venues; a rooftop swimming pool with expansive city views; a 10,000-square-foot spa; and 20,000 square feet of multi-function space.

Opening in summer 2025, Fairmont Udaipur. With a unique hillside location and exclusive access to the forest reserve, the property is spread over 16 acres of land, offering guests unparalleled access to nature and views of the city. The 340-room hotel features over 100,000 square feet of events space; a variety of outdoor spaces, recreational offerings, and dining venues; and luxurious one-of-a-kind holistic wellness experiences at Fairmont’s signature Spa.

Opening in July 2025, Fairmont Tokyo, the first Fairmont in Japan. The property is set in a prime location along Tokyo Bay, boasting stunning views of Rainbow Bridge to the east and Tokyo Tower to the west. Perfectly balancing the vibrant energy of the city with the tranquillity of the waterfront, the 217-room property boasts five restaurants and two bars, three outdoor terraces, sky chapel, sky banquet room, grand ballroom, spa, signature infinity pool, outdoor bathing pool, and fitness facilities in a refined and contemporary environment.

Opening in late 2025, Fairmont Hanoi. Located in the heart of Hanoi, only a 10-minute walk to Hoan Kiem Lake and the Old Quarter, the 241-room hotel takes inspiration from the culture and history of Thang Long. An urban resort with a wide range of offerings, the property features six dining and bar venues including a rooftop restaurant, two indoor and outdoor swimming pools, an extensive gym, wellness spa and bathhouse.

Opening in 2025, Fairmont Bangkok Sukhumvit, the first Fairmont in Thailand. Bringing a new level of luxury to the heart of the capital’s central business district, the 419-room Fairmont Bangkok Sukhumvit will open as the first fully integrated luxury MICE (Meetings, Incentives, Conferences and Exhibitions) hotel in Thailand, boasting extensive meeting facilities, scalable with a choice of room size, and equipped with the latest technology, including virtual meeting equipment. Both leisure and business travellers will enjoy a variety of specialty restaurants & bars offering both international and Asian cuisine, rooftop bar with a spectacular view of the skyscrapers in Bangkok’s central business district, swimming pool, fitness centre, spa and wellness centre.

Fairmont Hotels & Resorts introduces ‘Discover the Undiscovered’ Morocco heralding Fairmont’s first ‘slow travel’ venture

With Berber, Arab, and European influences reflecting in Morocco’s food, music, art and architecture, Fairmont Hotels & Resorts has introduced a ‘Discover the Undiscovered’ Morocco experience, a luxurious drive beginning in the country’s north and driving from the Sahara Desert to the Atlas Mountains to the Atlantic Coast.  Four very different Fairmont hotel experiences await in four very different locations:  the vibrant and multicultural Tangier flanked by both the Atlantic and the Mediterranean; to the fascinating city of Salé on the Atlantic coastline; onwards to the colourful and cultural Marrakech; and concluding in the first eco-designed tourist resort on the sandy ocean beaches of Taghazout Bay.

The article Fairmont Hotels & Resorts appoints Spotlight Communications  first appeared in TravelDailyNews International.