European Travel Commission introduces young readers to the vibrant world of tourism

The children’s book series launched in 2024 by the European Travel Commission (ETC) and the University of Surrey welcomes the release of two new titles: Dee and Flee at the Haunted Castle by Julia Hubery and Searchlight: Treasure Hunt by Ann Bryant.

Developed in partnership with Graffeg, the series introduces children aged 5 to 12 to the world of tourism, with a focus on the transferable and socio-emotional skills that careers in travel can offer. Drawing on the research conducted by ETC and the University of Surrey, each story is created to spark curiosity while showcasing how roles in tourism contribute to both personal growth and professional development.

To ensure the series reaches young readers across the continent, ETC has launched a dedicated translation grant. This funding allows the books to be published in multiple European languages, making them accessible in all ETC member countries.

Creative approach to spark interest in tourism careers

The project responds to a real-world challenge: tourism’s ongoing staff shortage crisis, which emerged following the pandemic. Across Europe, many actors within the travel sector struggle to attract a workforce, showing the need to reshape how tourism jobs are perceived, especially among the younger generations.

Through captivating narratives, these books aspire to show that careers in tourism are not only exciting but also valuable learning experiences. Characters in the stories take on roles within the sector, developing key life skills such as problem-solving, communication, customer service and multitasking – skills that are highly transferable and sought-after in many other professions.

The Dee and Flee series invite young readers aged 5 to 7 to join the adventures of Dee, a friendly dog, and her companion Flee, an intergalactic explorer that looks a lot like a flea. For older readers aged 7 to 12, the Searchlight series blends tourism locations with a hint of sci-fi, following alien twins Zane and Finola as they travel in search of their missing father. In these newly released stories, the adventure continues:

• In Dee and Flee at the Haunted Castle, Dee is excited with her new job as a tour guide at the spooky Howl Castle – but her enthusiasm is soon tested by the micromanaging Ms Prowl. The story explores themes of workplace dynamics, leadership skills and emotional intelligence.
• In Searchlight: Treasure Hunt, twins Zane and Finola as they arrive in the fictional town of Cafner, where they’re set to take part in a treasure hunt at the local castle. The book highlights empathy and problem-solving skills.

Each of the four books currently available offers young readers a glimpse into the daily lives of people working in the travel sector. They also include additional activities that encourage a deep dive into the skills, such as quizzes and discussion questions.

Financial support to European publishers

To ensure these important messages reach a broader audience, ETC has established a dedicated grant scheme to support the translation of the books into various European languages. With up to 3,500 euros available per title – and an additional 500 euros to support marketing efforts – the grant is open to publishers based in ETC member countries who publish in their national language. Interested publishers are invited to complete a short application form to express their interest.

With two books already released and two more now available, the series is set to continue. Each story adds a new perspective on how tourism roles can help young readers build confidence, empathy, and essential skills that are valuable across countless industries.

ETC remains committed to investing in this initiative, actively seeking publishing partners across Europe. Through continued support, ETC hopes to inspire a new generation to see tourism as a path to lifelong learning and meaningful personal development.

The article European Travel Commission introduces young readers to the vibrant world of tourism first appeared in TravelDailyNews International.