Companies snapped into action after Trump's tariffs. Now, the question is if they'll reverse course.
In response to Trump's barrage of tariffs, companies signaled price hikes and others halted US orders as they navigate the highly fluid situation.
Casey Hall/REUTERS
- Companies took swift action in response to Trump's barrage of reciprocal tariffs.
- Some companies, like Nintendo, paused some US preorders, and others said they would raise prices.
- After Trump announced a pause on many of the reciprocal tariffs, some have begun to change course.
While plenty of companies signaled they would take action in response to Trump's flurry of "Liberation Day" tariffs, some acted swiftly to implement changes.
Some have gone so far as to enact price hikes while others have paused some sales in the US while they figure out a path forward. Other companies have slowed factory production.
But the situation continues to be highly dynamic. Amid volatile markets, Trump on Wednesday announced a 90-day pause on many of his retaliatory tariffs while leaving in place 10% baseline tariffs. (He also announced he's increasing China's tariffs to 125%.)
BI contacted the companies below to ask if they planned to change course in light of the tariffs, and some businesses said they already had.
Here's a rundown on what major businesses have done in response to the tariffs — and which are reversing course already.