Brazil’s economy is stable, but consumers are feeling down

Despite low unemployment and strong GDP growth, Brazilian consumers are feeling the pinch. Some more than others—McKinsey’s latest consumer survey shows a generational divide in consumer confidence.

Feb 28, 2025 - 18:20
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Brazil’s economy is stable, but consumers are feeling down
Despite low unemployment and strong GDP growth, Brazilian consumers are feeling the pinch. Some more than others—McKinsey’s latest consumer survey shows a generational divide in consumer confidence.