Brandzstorm partners with Rob Robertaccio’s ITRC to expand Lee Cooper eyewear in travel retail
“We are actively seeking retailers and distributors who share our vision of offering stylish, eco-friendly and cost-effective eyewear solutions to a global audience,” says ITRC President Rob Robertaccio.
Brandzstorm, the producer of Lee Cooper eyewear, has partnered with International & Travel Retail Consultants (ITRC) to extend the brand’s optical offerings in the duty-free channel.
As reported, former E. Gluck Corporation global travel retail leader Rob Robertaccio recently established ITRC. The consultancy offers services to brands looking to break into or expand in travel retail markets.
Brandzstorm’s strategic partnership with ITRC will bring Lee Cooper eyewear collections to key international gateways. These will include sustainable eyewear, travel retail-exclusive editions and affordable pieces with prices starting at €50.
Founded a century ago as a British denim brand, Lee Cooper has grown into a global fashion house. Its eyewear collection reflects this heritage with modern designs for men and women, featuring polarised lenses, durable frames and contemporary styling.
Brandzstorm CEO Ujjval Saraf said: “At Brandzstorm, our mission is to produce and distribute iconic eyewear with the highest standards of innovation.
“Our partnership with ITRC positions us at the forefront of the travel retail sector, delivering Lee Cooper eyewear that embodies affordability, sustainability and cutting-edge design.”
Robertaccio commented: “Our collaboration with Brandzstorm represents a significant advancement in the production and wholesale distribution of Lee Cooper eyewear.
“Together, we are committed to driving trends and expanding our reach. We are actively seeking retailers and distributors who share our vision of offering stylish, eco-friendly and cost-effective eyewear solutions to a global audience.” 
