WCI Has Been Sold

By Dr. Jim Dahle, WCI Founder

The White Coat Investor was sold this week to insurance giant SouthEastern Mutual (SEM) for the sum of $132,712.87. The motivation to sell mostly came from a recent WCICON (The Physician Wellness and Financial Literacy Conference). After three days of pickleball, laps around the lazy river, great food, top-notch presentations, and people endlessly thanking me for changing their lives and making me sign their books, I thought maybe a big change in our lives was in order.

Alignment

The alignment between the two companies seemed obvious. The CEOs of both companies breathe oxygen. Both companies have a presence in Utah. We both want you to reduce the amount of tax paid in retirement: WCI via intelligent tax management and SEM via low returns and making you pay interest instead. We both want you to buy junk from us: 18-ounce Yetis from WCI and $40,000 per year whole life policies from SEM.

Changes at the Company

However, there have been a few consequences to this merger. For example, the lineup of talks at WCICON26 has been changed. It now looks like this:

• Keynote: What You Need to Know About Whole Life Insurance
• Keynote: Appropriate Uses of Whole Life Insurance
• Bank on Yourself
• Infinite Banking
• Lifetime Economic Acceleration Process (LEAP)
• How to Pay for College Using Whole Life Insurance
• How to Avoid Estate Taxes Via Low Returns
• Why You Should Pay Interest to Use Your Own Money
• Why Whole Life Insurance Is Just Like Your Roth IRA
• Why You Shouldn't Care How Much That Guy Is Making in Commissions
• Why Commissioned Salespeople Make the Best Financial Advisors
• Lunch and Learn: How to Get a Policy for Everyone in the Family, Even If They Haven't Been Born Yet
• Lunch and Learn: How to Exchange One Whole Life Policy for Another and Generate a Completely Different Commission Without Paying Any Taxes
• How to Pay Long-Term Care Expenses with Whole Life Insurance
• MEC, 7-Pay, 10-Pay, and Forever-Pay: 4 Different Options for Buying Your Policy
• A Whole Life Insurance Success Story
• The Other Whole Life Insurance Success Story (Yes, There Are Only Two)
• Whole Life vs. Annuities: Which One Is Better Designed to Be Sold?
• Why the Guy Who Sold You a Whole Life Policy Now Sells Used Cars

It should be a really great conference!

There were a few other consequences to the merger as well. For example, the entire WCI staff quit overnight. The podcast has also gone from tens of thousands of downloads per episode to zero. And there were a few death threats judged to be “somewhat credible” by local police and the FBI, but since the bullet holes were relatively small caliber, we didn't worry about them too much.

More information here:

My New Tesla (April Fools')

How Shorting Ethereum Helped Us Make Payroll (April Fools')

Why (And How) We're Disinheriting Our Kids (April Fools')

PSLF Canceled (April Fools')

What We're Doing Now

We've gone ahead and taken the $132,712.87 we received from selling the company, divided it four ways, and purchased whole life policies for each of our children. Now, when they turn 18 and we ask them to start making the premium payments, they'll have to decide whether to keep them or secretly dump them while complaining to friends about how financially inept their parents were.

Fun and Games

OK, you can quit emailing me questions about Tesla features. Yes, I'm sorry that 2024 post about PSLF now feels way too prescient. Yes, we'll probably keep doing these even though a few of you don't like them according to this poll taken at WCICON25:

Yes, this is an April Fools' Day post. Yes, I'm trying to make them even more obvious every year. No, we did not sell the company. And no, we'll never sell it to an insurance company that inappropriately sells doctors whole life insurance policies. But yes, I am sorry if you spit your coffee all over the table this morning when you saw the title of this post in your email inbox. It won't take long to clean up.

What do you think? What was your favorite part of the post? Which of our April Fools' posts has gotten you the best? Should we keep doing these April Fools' posts?

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