Phocuswright Europe announces full speaker line-up and program for 2025 conference

BARCELONA, SPAIN – Phocuswright Europe, the premier European conference for travel technology and innovation, announced its highly anticipated speaker lineup and program for its 2025 event.  The conference will take place from June 10-12, 2025, at the Palau de Congressos de Catalunya in Barcelona, Spain.

Under the overarching theme of “The New Age(nts)”, Phocuswright Europe 2025 will delve into the transformative forces reshaping the travel industry.  With a particular focus on the impact of Generative AI, the program will explore how these new “agents” of change – including autonomous technologies and evolving consumer behaviors – are influencing company operations, the in-destination experience, travel distribution, and travel marketing.  The convergence of GenAI with digital identity will also be a key topic, examining its potential to create more seamless and personalized travel experiences.

Attendees can expect a dynamic program featuring keynotes and discussions, where leading executives and thought leaders from across the globe will share their perspectives on the future of travel.

The impressive speaker lineup already includes a diverse range of influential figures from across the travel ecosystem.  Confirmed speakers as of this announcement include C-level executives at some of the world’s leading travel companies, including Expedia Group, Accor, Airbnb, Booking.com, Lufthansa Group, Ryanair, Tripadvisor and Viator.

“This year, we’re not just observing change – we’re diving headfirst into it,” said Eugene Ko, Director of Marketing and Communications at Phocuswright. “We’re talking about a seismic shift driven by the unstoppable force of Generative AI and a wave of autonomous technologies that are rewriting the rules of travel – the “New Age(nts).  Our program and speaker line-up have been designed to explore how these revolutionary “agents” are reshaping everything from the moment of inspiration to the unforgettable in-destination experience, all the way through distribution and the art of connecting with tomorrow’s traveler.”

Attendees will also enjoy headline sessions, where Phocuswright’s signature research and analysis will be unveiled, providing attendees with data-driven insights to inform their strategies.  There will also be innovation launches and the revelation of the 2025 winners of the Global Startup Pitch, an annual competition to unveil the brightest new ventures in travel tech.

Confirmed main topics and themes for Phocuswright Europe 2025 include:

• The impact of AI on all facets of travel – From search and booking to in-destination experiences and back-office operations
• The evolving landscape of travel distribution – Examining new models and the role of technology and innovation in connecting with travelers
• Addressing sustainability and overtourism – Exploring solutions on how to build a more balanced future for tourism
• Innovation and growth in hospitality tech – Looking at the vast acceleration of innovation in the industry, with tangible examples

Phocuswright Europe 2025 promises to be an essential event for travel industry professionals seeking to understand the forces driving change and to position their businesses for future success.

The article Phocuswright Europe announces full speaker line-up and program for 2025 conference first appeared in TravelDailyNews International.