Best bookmaker loyalty offers for UK players in April 2025

In my experience, the best bookmakers in the UK are the ones that take care of their existing customers. With so many bookies out there, players are free to explore as many as they want. As such, bookies like to treat the punters that stick with them in the face of constant competition. One way they like to do this is through loyalty and reward programs. These provide players with promotions, free bets, and plenty of other perks for using a site regularly. In this guide to the best sports betting loyalty programs in the UK, I’ll take a look at which bookies offer the best loyalty programs and what makes them so great. Best sports betting sites with loyalty programs BetVictor William Hill 10bet kwiff 21LuckyBet DynoBet Betway Grosvenor Casinos Paddy Power A closer look at the best bookmaker with loyalty offers Let’s examine closely what some of the best bookies in the UK have to offer to their customers. 1. BetVictor BetVictor’s loyalty promotion is great for punters like me that are placing bets on a weekly basis. Each customer that places five bets of at least £5 will receive a free £5 bet. There are minimum required odds for placed bets of 1/2 (1.5), but you are free to place them across many sports betting markets available at BetVictor. Since this is a weekly promotion, keep in mind that the free bet has to be redeemed within a seven-day period. ProsGreat user experienceComprehensive selection of football betting marketsCovers esports ConsSimple sportsbook loyalty program 2. William Hill William Hill’s loyalty offer is my kind of deal—simple and rewarding. Here’s how it works: for every £10 I spend at their online venue, I rack up those sweet comp points. And here’s the best part: Depending on your current loyalty tier, you can cash in fewer loyalty points for more cash to use on all the action at William Hill. There’s a variety of betting markets available, so any comp points you earn can be redeemed easily on a bet you are interested in. ProsGreat selection of betting marketsPlenty of offers and promotionsHas a mobile app ConsThere are more exciting VIP offers around 3. 10bet I’m all about 10bet’s loyalty program, known as “The Ten Club.” Some of the major benefits besides having a personal account manager is the individually tailored experience. You’ll get access to tailored deals, exclusive offers, and tournaments. VIP members like me also get better rollover requirements and can turn bonus funds into cash with fewer wagering requirements. Withdrawal requests from loyalty program members get prioritized, so you’ll receive funds almost immediately. ProsWide range of payment optionsGreat selection of promotions and bonusesPlenty of betting opportunities ConsInvitational loyalty program 4. kwiff kwiff Sports Club will reward you with a surprise bet when you opt in for the promotion and start betting. For this weekly promotion, you need to place either £25, £50, or £100 and you’ll receive a surprise football bet of £5, £10, or £20. Keep in mind that minimum odds of 1.50 apply. ProsGreat sportsbook and casino experienceRange of offers for new playersUser experience ConsThe loyalty program could provide more variety What is a sports betting loyalty program? Sports betting loyalty programs are promotions designed to reward an operator’s most loyal customers. These can come in many different forms. In some cases, such as 10bet it may be a VIP rewards program, while for others, such as BetVictor, it might be a promotion where players can get their hands on weekly free bets for betting a specific amount. To me, bookies are nothing without their loyalty program. If they can’t show their bettors that they are valued, they can not be called the best betting sites. What do I consider a good sports betting loyalty program? Not all sports betting loyalty programs are created equal. I have chosen my favourite loyalty programs based on the following criteria: Transparency – I am a big fan of transparency and I like loyalty programs to be clear and concise about what I can earn when I spend my money. Any loyalty program that offers mysteries or is ambiguous about what a player can earn is a no-go for me. This also applies to the terms & conditions of a promotion. Creativity – With so many bookies offering loyalty programs, it can be easy to drown in a sea of similar offers. I enjoy loyalty programs that find creative ways to repay customer loyalty. Whether this is through more personalised promotions or by offering unusual prizes. Accessibility – While some bookmarks have loyalty programs for their higher-paying customers, I like to see loyalty programs and promotions that reward all customers. A reasonable point of entry for a loyalty program makes a big difference, and it makes customers feel valued, as opposed to exploited. Range of promotions – Of cour

Mar 31, 2025 - 15:29

In my experience, the best bookmakers in the UK are the ones that take care of their existing customers.

With so many bookies out there, players are free to explore as many as they want. As such, bookies like to treat the punters that stick with them in the face of constant competition. One way they like to do this is through loyalty and reward programs.

These provide players with promotions, free bets, and plenty of other perks for using a site regularly. In this guide to the best sports betting loyalty programs in the UK, I’ll take a look at which bookies offer the best loyalty programs and what makes them so great.

Best sports betting sites with loyalty programs

A closer look at the best bookmaker with loyalty offers

Let’s examine closely what some of the best bookies in the UK have to offer to their customers.

1. BetVictor

BetVictor’s loyalty promotion is great for punters like me that are placing bets on a weekly basis. Each customer that places five bets of at least £5 will receive a free £5 bet.

There are minimum required odds for placed bets of 1/2 (1.5), but you are free to place them across many sports betting markets available at BetVictor. Since this is a weekly promotion, keep in mind that the free bet has to be redeemed within a seven-day period.