‘Be playful, try new things!’ The Southbank Centre’s Mark Ball on his new festival, Multitudes

The arts centre’s artistic director is on a mission to bring new audiences to the joys of classical music. He explains why mixing it with circus, grime, poetry, and film might be the way to do itCan you name the UK’s top five most visited attractions? A 2024 survey placed the British Museum and Natural History Museum in the top two spots, then Windsor Great Park and the Tate Modern. No surprises there. But the fifth is perhaps less expected: the Southbank Centre, with 3.7 million annual visitors.“If you come down in the summer, it’s like a 21st-century version of the Victorian pleasure garden,” says its artistic director, Mark Ball. “It’s like the whole world is here. Skateboarders mixed with poets mixed with the classical musicians, mixed with the dancers – it’s what gives this space its vibrancy and why I love it so much.” Continue reading...

Apr 22, 2025 - 09:40
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‘Be playful, try new things!’ The Southbank Centre’s Mark Ball on his new festival, Multitudes

The arts centre’s artistic director is on a mission to bring new audiences to the joys of classical music. He explains why mixing it with circus, grime, poetry, and film might be the way to do it

Can you name the UK’s top five most visited attractions? A 2024 survey placed the British Museum and Natural History Museum in the top two spots, then Windsor Great Park and the Tate Modern. No surprises there. But the fifth is perhaps less expected: the Southbank Centre, with 3.7 million annual visitors.

“If you come down in the summer, it’s like a 21st-century version of the Victorian pleasure garden,” says its artistic director, Mark Ball. “It’s like the whole world is here. Skateboarders mixed with poets mixed with the classical musicians, mixed with the dancers – it’s what gives this space its vibrancy and why I love it so much.” Continue reading...