On Page SEO Tips for Small Business You Need to Know in Dubai
On Page SEO Tips for Small Business You Need to Know in Dubai.
On Page SEO Tips for Small Business You Need to Know in Dubai
On-Page seo Techniques:
If you want to understand how to do SEO, you should know that the On-Page area plays a fundamental role. It is at this stage of the project that Google's main recommendations for the website become even more important. It focuses on the improvements that can be made to the website, prioritizing better positioning.
“On-Page is directly related to optimization practices carried out on a website. Our focus is on: indexability, crawlability, classification, performance and user experience. This involves optimizing elements within web pages to make them more user-friendly for search engines and visitors,” explains Bárbara Souza, On-Page Coordinator at Gear SEO.
The specialist says that the area's routine involves “auditing websites and blogs to identify SEO problems or opportunities. We follow the recommendations of search engines such as Google, Bing and Yahoo as a basis.” Click here for SEO Cmpany in Dubai for Small Business
She adds that “these mechanisms take into account more than 200 factors for positioning a website, and it is based on these that we base our analyses. Some of our focuses in these audits are: Core Web Vitals metrics, loading speed, internal linking, mobile friendliness, heading tags, sitemap, HTTP status, robots.txt, and much more.”
Link Building:
The Link Building stage is where work is done with backlinks. These external links help increase the chances of a good positioning in organic searches. They are also very important for increasing domain authority — a relevant factor for search engines.
Link Building Leader at Gear SEO and an expert in content management for SEO, explains that “Link Building is part of Off-Page SEO strategies, so we look for opportunities outside of the client's website. Our job is to increase the relevance and authority of a page, ensuring that it has a good reputation on the internet.”
“This is done by obtaining good backlinks: reliable links that point to our clients. We value the quality of the content and links in our texts and ensure that they are original,” adds .
“We also maintain and update our database of partner sites so that only those with the best practices and a good reputation are eligible to receive our content. This way, we ensure that the texts are sent to a page that is, broadly or more specifically, in the same segment as the client”, concludes the Link Building Leader.
Tips to Measure SEO Result Sucess:
The results of an SEO project are measured in the BI area. Several factors help to measure these numbers, enabling quantitative and qualitative analyses. In addition, tools are used to monitor the evolution of the keywords used.
“It is through this measurement that we can understand whether the strategies developed by each SEO front are being effective and achieving the main objective, which is the growth of organic traffic. BI Leader with over three years of experience at Gear SEO.
He explains that “at the beginning of every project, we prepare our structure so that all teams work daily, with all the organization of documents and materials. In addition, we work directly on the measurement and presentation of results, analyzing monthly trends in an SEO project”.
Finally, the BI Leader highlights that “more than just monitoring SEO results, aligning metrics with our clients is important to define the project’s expectations and which indicators should be monitored”.
Learn more about SEO!
See? Learning how to do SEO is an ongoing process that can generate many positive impacts for a business. Take advantage of this content and discover more information about digital marketing on the Gear SEO blog and glossary!
