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YouTube to Sell Ad Sponsorships for Cultural Moments Like the Oscars and Emmys
YouTube is an anomaly in the TV upfronts: Unlike other networks and streamers, it doesn’t present a big slate of new programming to whet Madison Avenue’s appetite for buying ads. Instead, YouTube touts scale others can’t match. And to underscore the claim that the platform drives culture, it invited a bunch of personalities to this […]
YouTube is an anomaly in the TV upfronts: Unlike other networks and streamers, it doesn’t present a big slate of new programming to whet Madison Avenue’s appetite for buying ads. Instead, YouTube touts scale others can’t match. And to underscore the claim that the platform drives culture, it invited a bunch of personalities to this […]
