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'Why Shouldn't the Can You're Drinking Look Cool?': Kylie Jenner Breaks Down the Branding Strategy Behind Her Latest Release

Serial founder Kylie Jenner explains how she approached the new product launch of her canned vodka drink, Sprinter.

Mar 19, 2025 - 15:33
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'Why Shouldn't the Can You're Drinking Look Cool?': Kylie Jenner Breaks Down the Branding Strategy Behind Her Latest Release
Serial founder Kylie Jenner explains how she approached the new product launch of her canned vodka drink, Sprinter.
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