Who is Chelsea’s new sponsor and why have they only just confirmed it? Blues sporting fresh kit in Conference League
Chelsea will be wearing a brand-new kit this Thursday night as they debut a new sponsor. The Blues have played the entire season so far wearing a shirt that doesn’t include a sponsor on the front. Chelsea haven’t had a sponsor on their kit all seasonGetty But with only a handful of games left to play, they are now making a late change to introduce one for the rest of the campaign. The new sponsor will make its debut in the Europa Conference League this week as Chelsea face Djurgarden. Who is Chelsea’s new sponsor? Chelsea are now sponsored by DAMAC Properties. DAMAC are a Dubai-based luxury property developer and their logo will be on the Blues’ shirts for the remainder of the season. The club have been without a sponsor all campaign, after they failed to agree a deal with any company. But DAMAC are going to be on the front of the kits for the next month as part of a new unique partnership. It is unique as, along with the sponsor, Chelsea are also going to have a building developed in Dubai under their brand. A club statement read: “DAMAC Properties has been at the forefront of the Middle East’s luxury real estate market. “An ultra-modern development, Chelsea Residences by DAMAC, is being designed and launched in partnership with Chelsea FC in Dubai, slated to be the first-of-its-kind football-themed branded residences. “The new development will be built with Chelsea Football Club’s famous brand woven into the fabric, from its concierge service to its high-performance spaces. It will reflect the very best of Chelsea FC both in terms of high-end style, commitment to excellence and vision for the future. Chelsea will have a sponsor back on their shirtschelseafc.com “To showcase this groundbreaking, global partnership and celebrate the launch of the first-ever Chelsea Football Club-branded residences, DAMAC Properties will feature on Chelsea FC men’s and women’s shirts for the remainder of the 24/25 season, with its debut at the UEFA Conference League semi-final fixture against Djurgarden this Thursday.” Jason Gannon, president and COO of Chelsea, added: “DAMAC are world-renowned in building luxury properties, and we are thrilled to be working with the industry leader to bring to market a first-of-its-kind branded Chelsea FC residence in Dubai. “With the club located in the heart of London, the collaboration will bring Chelsea to life in Dubai, and support our continued growth on the global stage. We can’t wait to see Chelsea Residences take its place in the Dubai skyline.” DAMAC are not set to stay on as Chelsea’s front-of-shirt sponsor after the end of this season and into the Club World Cup. Talks are said to be ongoing over separate deals for that competition and for the 2025/26 campaign. But for now, it’s DAMAC and they will have a maximum of seven games to showcase their brand on the shirts. The first of those comes on Thursday night when Chelsea travel to Sweden to face Djurgarden in the Conference League. Enzo Maresca‘s side then face Liverpool in the Premier League before hosting Djurgarden in the second leg of their semi-final. League games against Newcastle, Manchester United and Nottingham Forest then follow as the top-flight season wraps up. Should the Blues reach the Conference League final, then that would be the seventh and last game for DAMAC on the shirts. Infinite Athlete was the last sponsor that Chelsea had, but their deal ended in May 2024 before this current season. It left the club with plain kits for the remainder of the campaign, until now, when DAMAC will take over.
Chelsea will be wearing a brand-new kit this Thursday night as they debut a new sponsor.
The Blues have played the entire season so far wearing a shirt that doesn’t include a sponsor on the front.
But with only a handful of games left to play, they are now making a late change to introduce one for the rest of the campaign.
The new sponsor will make its debut in the Europa Conference League this week as Chelsea face Djurgarden.
Who is Chelsea’s new sponsor?
Chelsea are now sponsored by DAMAC Properties.
DAMAC are a Dubai-based luxury property developer and their logo will be on the Blues’ shirts for the remainder of the season.
The club have been without a sponsor all campaign, after they failed to agree a deal with any company.
But DAMAC are going to be on the front of the kits for the next month as part of a new unique partnership.
It is unique as, along with the sponsor, Chelsea are also going to have a building developed in Dubai under their brand.
A club statement read: “DAMAC Properties has been at the forefront of the Middle East’s luxury real estate market.
“An ultra-modern development, Chelsea Residences by DAMAC, is being designed and launched in partnership with Chelsea FC in Dubai, slated to be the first-of-its-kind football-themed branded residences.
“The new development will be built with Chelsea Football Club’s famous brand woven into the fabric, from its concierge service to its high-performance spaces. It will reflect the very best of Chelsea FC both in terms of high-end style, commitment to excellence and vision for the future.
“To showcase this groundbreaking, global partnership and celebrate the launch of the first-ever Chelsea Football Club-branded residences, DAMAC Properties will feature on Chelsea FC men’s and women’s shirts for the remainder of the 24/25 season, with its debut at the UEFA Conference League semi-final fixture against Djurgarden this Thursday.”
Jason Gannon, president and COO of Chelsea, added: “DAMAC are world-renowned in building luxury properties, and we are thrilled to be working with the industry leader to bring to market a first-of-its-kind branded Chelsea FC residence in Dubai.
“With the club located in the heart of London, the collaboration will bring Chelsea to life in Dubai, and support our continued growth on the global stage. We can’t wait to see Chelsea Residences take its place in the Dubai skyline.”
DAMAC are not set to stay on as Chelsea’s front-of-shirt sponsor after the end of this season and into the Club World Cup.
Talks are said to be ongoing over separate deals for that competition and for the 2025/26 campaign.
But for now, it’s DAMAC and they will have a maximum of seven games to showcase their brand on the shirts.
The first of those comes on Thursday night when Chelsea travel to Sweden to face Djurgarden in the Conference League.
Enzo Maresca‘s side then face Liverpool in the Premier League before hosting Djurgarden in the second leg of their semi-final.
League games against Newcastle, Manchester United and Nottingham Forest then follow as the top-flight season wraps up.
Should the Blues reach the Conference League final, then that would be the seventh and last game for DAMAC on the shirts.
Infinite Athlete was the last sponsor that Chelsea had, but their deal ended in May 2024 before this current season.
It left the club with plain kits for the remainder of the campaign, until now, when DAMAC will take over.
