This is the audience the camera makers are hoping to reach
The terms 'content creator' and 'creators' are quite the buzzwords these days. Content creation is so popular that many manufacturers have specifically said they want to appeal to people who claim those titles and are putting out cameras for those users. But you may have wondered who those people are and what camera systems they actually use for their content. A recent video from the Waveform Podcast channel walks through just that, chatting about which cameras they all use for content creation. The hosts, Marques Brownlee and David Imel, sat down with studio producers Eric Villa and Rich Ho to discuss cameras. They spent time interviewing more than a dozen creators like Casey Neistat, Becca Farsace, Inga Lam, Tyler Stalman, Brittney Janae and more to get insight into what cameras they use and why. They also discussed specific situations in which some cameras may be good or bad and which cameras they don't like at all. They broke the video down into sections for each major camera brand, touching on Red, Nikon, Blackmagic, Fujifilm, Panasonic, Canon, Sony and even iPhone. While the discussion is centered around cameras from those brands, they also get into topics like camera format, recording format, color science and autofocus. They even touch on which industries tend to use which cameras. It's a broad discussion that includes a wide range of insights from many different types of content creators. It's a long discussion that shows that the work camera manufacturers have done to court content creators seems to have had at least some payoff.
The terms 'content creator' and 'creators' are quite the buzzwords these days. Content creation is so popular that many manufacturers have specifically said they want to appeal to people who claim those titles and are putting out cameras for those users. But you may have wondered who those people are and what camera systems they actually use for their content. A recent video from the Waveform Podcast channel walks through just that, chatting about which cameras they all use for content creation.
The hosts, Marques Brownlee and David Imel, sat down with studio producers Eric Villa and Rich Ho to discuss cameras. They spent time interviewing more than a dozen creators like Casey Neistat, Becca Farsace, Inga Lam, Tyler Stalman, Brittney Janae and more to get insight into what cameras they use and why. They also discussed specific situations in which some cameras may be good or bad and which cameras they don't like at all.
They broke the video down into sections for each major camera brand, touching on Red, Nikon, Blackmagic, Fujifilm, Panasonic, Canon, Sony and even iPhone. While the discussion is centered around cameras from those brands, they also get into topics like camera format, recording format, color science and autofocus. They even touch on which industries tend to use which cameras.
It's a broad discussion that includes a wide range of insights from many different types of content creators. It's a long discussion that shows that the work camera manufacturers have done to court content creators seems to have had at least some payoff.
