Thélios to make bold luxury statement with exclusive eyewear showcase at TFWA Asia Pacific
LVMH’s eyewear division is presenting the latest designs from its luxury houses Loewe and Bvlgari, as well as the global travel retail debut of its proprietary brand, Barton Perreira.
SINGAPORE. Thélios, LVMH Eyewear Excellence, is set to return to the TFWA Asia Pacific Exhibition next week (11-15 May), showcasing the latest eyewear designs from its luxury houses Loewe and Bvlgari (Level 1, M25).
Additional highlights at the Singapore show include the global travel retail debut of the company’s proprietary brand Barton Perreira.
Thélios, LVMH’s in-house luxury eyewear brand founded in 2017, has been expanding its travel retail presence in recent years.
Notable campaigns in the channel include Bvlgari’s Hainan Chinese New Year promotion, executed in partnership with CDFG in February.
Loewe drove the company’s strongest growth in its portfolio, achieving its highest year-to-date increase in Asia Pacific, underscoring its growing travel retail success.
Thélios Head of GTR Alessandro Eucaliptus said, “Thélios continues to elevate the eyewear category to luxury standards, consolidating its presence in the Asia Pacific region.
“We are happy to be present again at the TFWA Asia Pacific conference to showcase our latest luxury maisons’ eyewear collections for travel retail partners. We look forward to meeting our valued customers and making new connections in this region.”
Key eyewear collections from Thélios’ luxury houses, including Asia travel retail exclusives, will also take centre stage at the upcoming Singapore show. Among the key highlights are:
Loewe: From the brand’s Anagram collection, the Maxi Anagram line introduces bold new shapes, showcasing the brand’s signature logo on both temples.
Its Hillock sunglasses feature sleek lines and strong shapes, creating standout fashion items.
Bvlgari: The Serpenti Forever eyewear takes cues from the Serpenti bag’s clasp, incorporating the snake head emblem with detailing at the hinge and the Bvlgari signature on the temples.
The Octo Finissimo eyewear mirrors its watch counterpart, featuring the same octagonal silhouette and ultra-flat design. Crafted in lightweight titanium, the frames offer comfort and innovation, while the lenses replicate the hues on the watch’s lacquered dials.
Barton Perreira: Renowned for its expertly hand-crafted bevelled angles, the Samo design offers a gender-neutral silhouette, designed with classic colour combinations and lenses for a chic and artistic look.
The brand introduces the Sueno eyewear style, which features double-laminate sunglasses that reflect its commitment to couture craftsmanship. Its sleek silhouette is complemented by bold, thick temples, creating a striking contrast that evokes the essence of 1960s pop culture. 
