The 'Swifty effect' set to attract largest TV audience ever for the Super Bowl - as popstar's boyfriend Travis Kelce heads out for star appearance
The popstar's appearance at the match last year led to a record 123.7 million TV viewers - with a 24 per cent increase in 18- to 24-year-old women, with the NFL expecting a large audience this year.
The popstar's appearance at the match last year led to a record 123.7 million TV viewers - with a 24 per cent increase in 18- to 24-year-old women, with the NFL expecting a large audience this year.
