The Meetings Show Asia Pacific marks a successful return to Singapore

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The Meetings Show Asia Pacific made a successful return to Singapore for 2025, solidifying its reputation as a key anchor event for the meetings, incentives, conferences, and exhibitions (MICE) industry within Asia and the Pacific. 

Building on the  momentum of its debut last year, this vibrant second run brought together  MICE professionals from in and around the region on 16th and 17th April at the Sands Expo and Convention Centre.

The Meetings Show was made even more exciting by the presence of close to 300 dynamic exhibitors, a strong Hosted Buyer Programme, as well as a number of curated knowledge sessions that presented key insights regarding the industry.

The event was held concurrently with the first-ever Business Travel Show Asia Pacific, another gathering that drew in professionals from the field of corporate travel, along with senior buyers and preeminent suppliers for a highly insightful conference.

In total, the joint conventions welcomed 1,773 attendees from over 72 countries,  including 347 hosted buyers. 

Exhibitors and buyers alike were enthusiastic about the high  quality of engagement and meaningful connections made throughout the show floor. 

The 2025 edition of The Meetings Show recorded growth of around 35 percent over its debut year, reflecting  broader participation, richer programming, and deeper regional involvement.

On enduring relevance and support

Northstar Travel Group chief executive Jason Young remarked during the opening of the dual event: “For more than 80 years, our brands  have been the trusted voice of the travel and tourism industry. Our market-leading events and media products are relied upon by the most important professional audiences that drive the US$2  trillion travel market across the MICE, corporate and leisure segments. We truly embrace our role  as the champion of travel.”  

Young added that the geopolitical and macroeconomic uncertainties have made travel more important and more essential than ever before because it brings communities  together and makes business happen.

He said: “That’s why we are here: to bring communities together and to make business happen. We couldn’t be more bullish and excited  about the opportunity that The Meetings Show Asia Pacific brings.” 

Ong Huey Hong, assistant chief executive of the industry development group and chief sustainability officer of the Singapore Tourism Board, likewise expressed her enthusiasm over the event.

She said: “It is with great pleasure and excitement that we get to witness not only  the growth of the second edition of The Meetings Show Asia Pacific, but also the inaugural launch of BTS APAC in  Singapore. The co-location of the two events will form an even stronger gateway to quality  connections and insightful sessions tailored to the meetings and corporate travel sectors.” 

Ong further pointed out that Singapore aims to triple its MICE tourism receipts by 2040 despite the uncertainty regarding the global economy at present.

She added: “It is too early to determine the impact on our business; in the meantime, we will continue working towards our target by building on our leadership position and unwavering commitment to excellence. We have a robust pipeline of events  leveraging the range of vibrant industries in Singapore, and will refresh our hardware and software  to support this growth.” 

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