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Thai Airways CEO: Rebuilding Confidence was Key to Profitable Turnaround
Thai Airways’ turnaround shows that rebuilding trust, not just balance sheets, is key to recovery. As the airline exits restructuring, the real test will be sustaining momentum in an increasingly competitive Asian hub landscape.
Skift Take: Thai Airways’ turnaround shows that rebuilding trust, not just balance sheets, is key to recovery. As the airline exits restructuring, the real test will be sustaining momentum in an increasingly competitive Asian hub landscape.
