Tariffs Won’t Kill Fast Fashion, But They Might Kill Sustainable Fashion

Some have hailed America’s escalating trade war as a means to finally curb overconsumption of cheap goods. Instead, the economic hardship its likely to bring on will eviscerate efforts to transform the industry for the better, writes Kenneth P. Pucker.

Apr 10, 2025 - 07:56
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Tariffs Won’t Kill Fast Fashion, But They Might Kill Sustainable Fashion
Some have hailed America’s escalating trade war as a means to finally curb overconsumption of cheap goods. Instead, the economic hardship its likely to bring on will eviscerate efforts to transform the industry for the better, writes Kenneth P. Pucker.