Target Circle Week is going head to head with Amazons Big Spring Sale
Target Circle Week returns March 23 to counter Amazon's Big Spring Sale. Shop deals on Apple, Lego, Ninja, and other big brands.
It's almost been a year since Target launched its Target Circle 360 membership. What better way to celebrate than with a sale?
Unsurprisingly, this one-year anniversary celebration happens to fall alongside Amazon's Big Spring Sale. Coincidence? Never. We knew the mega-retailer wouldn't pass up the chance to compete with Mr. Bezos. Enter: Target Circle Week.
"We are thrilled to celebrate the one-year anniversary of Target Circle 360 with our best Target Circle Week yet," said Cara Sylvester, Target's executive vice president and chief guest experience officer, in a press release. "Target Circle members will receive the biggest deals on thousands of items from the latest in spring style to everyday favorites that are always on the checklist."
Target Circle Week is an exclusive savings event for Target Circle members, held multiple times a year. Non-coincidentally, it tends to occur at the same times as major shopping events at Amazon, like Prime Day and Black Friday. Here's everything you need to know about the competing spring sale at Target.
When is Target Circle Week?
As a shock to nobody, Target Circle Week will overlap with the Amazon Big Spring Sale (which runs March 25 to 31). Circle Week officially kicks off on March 23 at 3:00 a.m. ET and runs through March 29, delivering seven days of exclusive deals. The discounts will be available to Target Circle members on the Target app and website, as well as in stores.
How to sign up for Target Circle
Target Circle Week requires a membership to shop, but unlike Prime or Walmart Plus, Target Circle is free to join. Here's how:
Head to Target.com/circle and choose "Create account."
Enter your full name, email address, and phone number.
Choose whether to use a password or passkey (fingerprint, face ID, or pin) to sign in.
Select "Create account." You are now a Target Circle member and are free to shop the savings event when it goes live.
Early access for Target Circle 360 members
For the first time, Target Circle 360 members will get early access to select deals 24 hours before they open to all Target Circle members.
Target Circle 360 members can shop the following deals before anyone else:
40% off Deal of the Day for Performance for the family
30% off Deal of the Day for all Heyday electronic and tech accessories
30% off tees, tanks, dresses and shorts for the family
Gourmia Digital Air Fryer (6-quart) — $39.99
$69.99(save $30)Beats Solo Buds (Target-exclusive Arctic Purple) — $49.99
$79.99(save $30)Up to 30% off select Lego
Target Circle 360 is a paid membership that offers unlimited same-day delivery from Target, access to a curated marketplace of other retailers and grocers via Shipt.com, free two-day shipping on eligible items, and other exclusive benefits and experiences. Typically $99 for the year, memberships are on sale for just $49 from March 16 through 29. That's 50% in savings.
Best deals to look out for during Target Circle Week 2025
Target Circle Week will feature deals on "must-have spring items," which coincidentally encompasses just about everything from home essentials and beauty products to books and toys. Here's a sneak peek at some of the best featured deals to look out for.
Peacock Premium deal
Another first for Target Circle Week: three free months of Peacock Premium. Thanks to a special, limited-time partner perk, new and returning Peacock subscribers can sign up for the ad-supported tier at no cost from March 9 through March 29. Conveniently, Wicked starts streaming on March 21 on Peacock — just saying.
Of course, once the three-month promotional period expires, you'll be charged full price (currently $7.99 per month), and your subscription will auto-renew monthly. You can cancel anytime to avoid further charges.
Target's Deal of the Day
As stated in the press release, Target Circle Week will bring back the customer-favorite "Deal of the Day." Limited-time unique deals will pop up (and then disappear) for members to shop. Similar to Amazon's Lightning deals, they'll only stick around for 24 hours. In previous Circle Week events we saw Acer laptops under $300 and 15% off an assortment of gift cards as Deals of the Day. Keep an eye out for these exclusive discounts once the event is live.
Gift card rewards
There are several opportunities to score Target gift cards during the Circle Week event. Here are a few to look out for:
Spend $50 on household essentials and get a $15 Target gift card
Spend $40 on select beauty and self-care items and get a $10 Target gift card
Spend $30 on select Ulta Beauty at Target products and get a $5 Target gift card
Mashable's shopping team will be following the Target Circle Week sale closely and updating this list with new deals that drop once the event officially kicks off on March 23. However, here's a preview of the biggest savings expected.
30% off tees, tanks, shorts, and dresses for the family
30% off patio furniture and accessories
25% off select Pillowfort, teen bedding and decor
25% off Threshold and Casaluna bedding
20% off Brightroom plastic storage bins and closet organization
Up to 40% off kitchen and floorcare essentials, including Instant Pot, Ninja, and Shark appliances
Up to 30% off select Lego
Save up to $200 on select Apple devices
Buy two, get one free on books, movies, and music
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