SPL Villas appoints Rooster to redefine the villa holiday market for UK holidaymakers

Leading independent integrated communications agency, Rooster, wins exciting joint consumer and trade travel PR brief from family villa holiday specialist, SPL Villas.

Kicking off 2025 on a mission to disrupt the package holiday market, SPL Villas aims to break out from the generic ‘sea-of-blue’ that makes up the majority of travel consumer marketing and showcase itself as a family holiday provider rivalling the UK’s biggest brands.

Following the recent appointment of Sam Willan as Head of Marketing, promotion of Laura Ingeri to General Manager, and a tripling of the marketing budget, SPL Villas is taking no prisoners on its mission to become the UK’s most trusted villa holiday tour operator for modern families.

As one of the first companies to offer an e-commerce function for family villa holidays, the business has now engaged Rooster to support their exciting growth plans and enhance direct-to-consumer bookings.

Rooster’s integrated brief encompasses family and group travel inspiration, corporate profiling, thought leadership, newsjacking and influencer engagement, while cementing SPL Villas’ position as a customer focused and well-regarded disruptor to this growing sector.

Laura Ingeri, SPL Villas’ General Manager, added: “I was blown away by Rooster’s dynamism and curiosity, and they clearly know their onions when it comes to balancing strategic and creative comms. They not only understood our mission to become the most trusted family villa holiday specialists in the industry, but also recognised the diverse make-up of the modern family in the UK.”

Sam Willan, Head of Marketing at SPL Villas, said: “Ultimately it came down to the fact that when you need a comms agency that can deliver over and above the traditional travel PR brief, Rooster is the only option.”

Emma Arthurs, Head of Travel at Rooster, said: “There are a lot of cookie cutter villa rental brands out there, but SPL Villas stands out for going above and beyond traditional customer expectations. As one of the first to package up villas and flights, we’re on board to help cement their position as the go-to villa and flight holiday specialists for modern families of all forms, shapes and sizes.

“Rooster’s decades in travel PR experience combined with the agency’s consumer, lifestyle, property and B2B expertise ensures a unique strategic approach to all comms briefs. We’re looking beyond the traditional stays and round-up inclusions, and instead to striking a chord with consumers through slick, creative and tactical press office work.”

Founded in 2017 by Sandra and Peter Linnell out of a 25-year-long love for family villa holidays, SPL Villas is a trusted villa holiday specialist offering a broad selection of handpicked, premium properties in the popular destinations of Croatia, Cyprus, Greece, Italy, Portugal, Spain and its islands, and the United States.

In addition, SPL Villas offers a concierge service for continued support for travellers post-payment, and this ranges from airport transfers, airport experience enhancements and even in-destination private chefs and guides.

The SPL Villas account will be led by Elsa Findlay, Account Director with the support of Will Challis, Senior Account Executive.

The article SPL Villas appoints Rooster to redefine the villa holiday market for UK holidaymakers first appeared in TravelDailyNews International.