Social media trends are driving Indonesia's patchouli oil industry. The cost? Deforestation

Demand for the patchouli plant’s oils has skyrocketed in recent years, and so too has the number of farmers in the region who now grow and process it

Mar 28, 2025 - 02:45
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Social media trends are driving Indonesia's patchouli oil industry. The cost? Deforestation
Demand for the patchouli plant’s oils has skyrocketed in recent years, and so too has the number of farmers in the region who now grow and process it