'Sexist' in-app game ads set to be banned in UK for portraying 'shocking' images that are 'harmful' to women

A watchdog has found a number of in-game ads are in 'serious' and 'clear breach' of UK advertising codes for featuring 'shocking' content of female characters in degrading scenarios.

Mar 26, 2025 - 10:53
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'Sexist' in-app game ads set to be banned in UK for portraying 'shocking' images that are 'harmful' to women
A watchdog has found a number of in-game ads are in 'serious' and 'clear breach' of UK advertising codes for featuring 'shocking' content of female characters in degrading scenarios.