Royal Enfield sells one million motorcycles in 2025

At the conclusion of its 2024-2025 financial year, India motorcycle maker Royal Enfield reports it has sold 1,009,900 motorcycles worldwide. Based on parent company Eicher Motors financial report, this represents an 11% increase over the 2023–2024 financial year.

This is the first time the Chennai, India, based manufacturer has surpassed one million units in sales. Sales were driven by new models such as the Goan Classic 350, Bear 650, Classic 650, Scram 440, and Guerrilla 450, with the sub-500 cc market being Royal Enfield’s strength.

This is notable with Royal Enfield selling 10% of its sales volume, or 101,021 units, in March 2025 alone, a 34% increase over the same month in 2024. “From a time when 50,000 motorcycles a year felt like a big win to now setting new global benchmarks in the mid-size segment, our journey has been incredible,” said B Govindarajan, Managing Director, Eicher Motors, and Chief Executive Officer, Royal Enfield.

“The overwhelming response to the Bullet Battalion Black and the new Classic 350, along with our ability to quickly adapt to rider feedback with new variants, made this our best year yet,” he said. A majority of Royal Enfield’s sales last was driven by the Hunter 350, which has sold over 500,000 units since its launch in 2022.

Royal Enfield is also increasing its global reach with the establishment of an assembly plant in Thailand. Additionally, it has also released its Flying Flea electric motorcycle as a sub-brand, seeking to make in-roads Ito the burgeoning e-bike market.

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