Roku Saw a 17% Rise to Nearly 36 Billion Streaming Hours in First Quarter

Roku posted its earnings results for the first quarter of 2025 on Thursday. The streamer continued to expand its viewership as total net revenue increased 16% year-over-year. The company boasted that developments on the content discovery side led to increases in engagement, ad reach and subscriptions.

Roku saw increases in revenue generated from both its platform and devices sides, but platform saw more of a lift. Platform revenue for the first quarter of 2025 totaled $881 million, a 17% increase. Platform revenue was in line with the company’s expectations. However, video advertising and distribution activities related to streaming services grew faster than overall platform revenue.

As for device revenue, that totaled roughly $140 million, an 11% increase. During the quarter, Roku maintained its position as the No. 1 selling TV operating system in the U.S., Canada and Mexico. In the United States along, Roku TV represented nearly 40% of all TV units sold, a share that was greater than the second and third bestselling operating systems combined.

Here are the top-line results:

Net loss: $27.4 million, compared to a net loss of $50.6 million a year ago as well as a 46% year-over-year increase.

Earnings per share: A loss of 19 cents per share, compared to a loss of 27 cents per share estimated by analysts surveyed by Zacks Investment Research.

Revenue: $1.02 billion, up 16% year over year.

Operating loss: $57.7 million, compared to $72 million a year ago, a 20% year-over-year increase.

Streaming Hours: 35.8 billion total streaming hours during the quarter, up 17% year-over-year.

AI and The Roku Channel also assisted in Roku’s streaming increases. This past quarter, the company implemented a personalized, AI-driven content row for users that highlights shows and movies across Roku’s platform. More than a third of households that streamed Roku in the U.S. streamed monthly from the content row during the quarter. As for The Roku Channel, that offering became the No. 2 app on the streaming platform in the U.S. while maintaining its No. 3 position globally. Streaming hours for The Roku Channel increased 84% year-over-year.

Looking ahead, the company reaffirmed that it expects 2025 revenue to be $3.95 billion and Adjusted EBITDA to be $350 million. This may change as Roku monitors the macro environment.

In 2024, the company continued to make progress toward profitability, narrowing its net loss to $129.3 million for the year. During that time frame, the company also increased its penetration in the U.S., surpassing half of all broadband households.

More to come …

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