Ray lamps by Christian Loddo, Hugo Berger and David Einsiedler for Midgard Licht

Dezeen Showroom: designers Christian Loddo and Hugo Berger have worked with Midgard Licht CEO and owner David Einsiedler to design Ray, the brand's new adjustable lamp with an innovative mechanism.

Unveiled this week at Euroluce in Milan, the Ray table and floor lamps have a slimline, minimalist appearance with no visible wires – a feat achieved through its creative design and use of materials.

The lamp is made of just three components – a metal base, an exchangeable head and a flexible steel arm – adjusted by sliding a steel band along it to change the height and inclination.

The steel elements conduct power between the base and the head, eliminating the need for additional wires, and the simplicity of the design means it is also repairable, with each of the three main components able to be replaced independently.

The Ray lamps are completed with a tunable white LED that can be switched on and off or dimmed via a touch-sensitive panel on the lamp head.

"Ray is based on a simple idea: mechanical complexity is replaced by material efficiency," said Midgard Licht. "The result is a radical minimalist design."

Product details:

Product: Ray lamps
Designers: Christian Loddo, Hugo Berger, David Einsiedler
Brand: Midgard Licht
Contact: curt@midgard.com

Dezeen Showroom

Dezeen Showroom offers an affordable space for brands to launch new products and showcase their designers and projects to Dezeen's huge global audience. For more details email showroom@dezeen.com.

Dezeen Showroom is an example of partnership content on Dezeen. Find out more about partnership content here.

Dezeen Showroom new releases newsletter

Click here to subscribe to our Dezeen Showroom new releases newsletter, a quarterly bulletin highlighting our editor's pick of the products we have published in the previous season.

The post Ray lamps by Christian Loddo, Hugo Berger and David Einsiedler for Midgard Licht appeared first on Dezeen.