Plaza Premium Group and daa partner to deliver “a luxurious final touchpoint” at Red Sea Airport

SAUDI ARABIA. daa International and Plaza Premium Group (PPG) have revealed a strategic partnership to manage premium hospitality services at Red Sea International Airport.

PPG will operate four luxury passenger lounges and five food & beverage outlets, plus seven dining rooms catering to airport staff.

In a first for Saudi Arabia, the premium departure lounges will deliver a fully à la carte dining experience for all passengers, which the partners describe as a “luxurious final touchpoint”. 

PPG noted Red Sea Airport, developed by Red Sea Global as the primary gateway to The Red Sea destination, has been designed to bring “the exclusive feel of a private aircraft terminal to every traveller”.

The hospitality specialist said it will develop small, intimate lounge and F&B spaces, offering a luxury, personalised experience for all airport guests.

Red Sea International Airport Chief Executive Officer Andrew Tyler-Smith said, “Our partnership with Plaza Premium Group marks an exciting step forward in delivering an elevated airport experience. By combining our expertise in airport management with Plaza Premium Group’s global excellence in hospitality, we are setting a new standard for comfort, service and innovation.

“We look forward to welcoming travellers to our premium lounges and dining spaces, where every detail is designed to enhance their journey.”

Plaza Premium Group Deputy CEO Bora Isbulan commented, “We are thrilled to join forces with Red Sea International Airport at this groundbreaking airport. With the Kingdom of Saudi Arabia at the forefront of our strategic priorities and significant investments allocated for the region, we take immense pride in this partnership.

“As the global leader in airport hospitality solutions with the largest network of lounges worldwide, we will leverage our expertise to transform this sustainable gateway into a luxury destination for discerning travellers.

“Our world-class teams, award-winning services and integrated technology solutions deliver personalised journeys at every touchpoint. This collaboration perfectly aligns with our commitment to elevating airport experiences while supporting the Red Sea destination’s vision for responsible luxury tourism.”

Plaza Premium Group Senior Vice President EMEA Okan Kufeci added, “Our strategic partnership with Red Sea International Airport marks a significant milestone in our portfolio expansion across Middle East. By introducing Plaza Premium First standards to Saudi Arabia, we are not only enhancing the travel experience but also reinforcing our commitment to delivering exceptional hospitality solutions globally.

“This collaboration is a testament to our ongoing efforts to innovate and elevate airport services, setting new benchmarks for comfort and luxury.”

Situated within three hours’ flying time of 250 million people and eight hours from 85% of the world’s population, Red Sea International Airport has been hosting a regular domestic flight schedule since September 2023.

International flights began in April 2024, with a twice-weekly route between Red Sea and Dubai international airports.

daa International has a strong foothold in Saudi Arabia, with a significant commercial presence in both Jeddah’s King Abdulaziz International and Riyadh’s King Khalid international airports.

PPG now has operations in over 1,600 touchpoints in 150 countries across 600 international and domestic airports. 

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