Pam Grier: ‘Blaxploitation’ Originated as Term Meant to Deter Black Audiences from Box Office, Was ‘Political Marketing Ploy’
"It was a term meant to be negative so that the Black audience wouldn’t support the movies and theaters," Grier said, "and there would be room for mainstream movies to take over that space."
"It was a term meant to be negative so that the Black audience wouldn’t support the movies and theaters," Grier said, "and there would be room for mainstream movies to take over that space."
