Palladium Hotel Group launches Palladium PRO: An innovative rewards programme for travel agents

Palladium Hotel Group, the Spanish born hotel management company, has announced the revamp of its loyalty programme for professionals with the launch of Palladium PRO. This innovative rewards programme is designed exclusively for travel agents, wedding planners, meeting and event organisers, by offering generous rewards and exclusive benefits.

 “Palladium PRO is a testament to Palladium Hotel Group’s commitment to fostering strong relationships with tourism professionals,” said Cristian Caballero, corporate loyalty programme director. “The programme is designed to recognise and reward the valuable contributions of those partners who play a critical role in promoting and supporting Palladium Hotel Group and its portfolio brands.”

Palladium PRO rewards professionals with points and advantages they can use for individual stays, among other benefits. It now rewards a broader number of professionals such travel agents, wedding planners, and professional event organisers who collaborate with Palladium Hotel Group. It also includes useful educational materials aimed to help the sales process.

The programme even allows professionals to transfer the points obtained under their Palladium PRO programme profile to their Palladium Rewards account, thus allowing professionals to use the points to redeem these for nights, discounted rates, and other services in the hotels managed by the group.

Participants in the Palladium PRO programme will enjoy a wide range of benefits, including:

• Rewards Points: Professionals will receive points for nights booked, events, and weddings at all Palladium Hotel Group’s hotels and brands.
• Redeeming Rewards Points: Points can be redeemed in gift cards or in hotel nights, transferring points to Palladium Rewards, where Palladium Hotel Group will double the value. Palladium Hotel Group promotes redemption for hotel nights to turn agents into loyal subscribers.
• Special Rates and Additional Discounts: Agents receive special rates and additional discounts through Palladium Rewards, including up to 50% off at any Palladium Hotel Group property with the Travel Agent Rate.
• Rewards Points for Engagement: Members of the rewards programme can earn points through their participation on the platform, incentivising continuous engagement and the newly renovated Palladium Academy.
• Enhanced Stay Benefits: Benefits on stays based on the Palladium Rewards card level, providing an enhanced experience during their visits, allowing professionals to enjoy additional advantages and level up with each transferred point.
• Palladium Academy: Online training system full of different resources to become a Palladium Hotel Group expert.

Under the motto “Beyond collaboration”, Palladium PRO puts emphasis on attractive rewards and, with a renewed focus, seeks to ensure that professionals feel valued and motivated to collaborate with the hotel group.

Additionally, the global availability of Palladium Pro ensures that professionals in all markets can take advantage of the offered benefits, covering all the group’s brands and products, including the MICE and wedding sectors. The programme also incorporates high automation in reservation registration and personalisation in promotions, challenges, and rankings.

The article Palladium Hotel Group launches Palladium PRO: An innovative rewards programme for travel agents first appeared in TravelDailyNews International.