Marvel TV Chief On Their New Series Approach

After going all in on streaming during the pandemic, Disney has been pulling back since late 2023, especially regarding its Marvel Studios fare.

Not only is the studio reducing the number of Marvel series productions it will air each year, down to just one or two live-action series, but also the plan is to move back to more TV-like efforts for the small screen.

That means less costly one-off event series revolving around big screen characters (ala Hawkeye, WandaVision, Secret Invasion) and tied into movie continuity. Instead, it’s more projects conceived as TV series from the ground up – multi-season shows on tighter budgets and with minimal ties to the big screen MCU.

Both “Ironheart” and “Wonder Man” were conceived of, and “Ironheart” was filmed, before the creative shift that took place during the 2023 strikes. The recent “Daredevil: Born Again” however marks the first real example of the new status quo.

Appearing at the Disney upfronts this week, Marvel Television boss Brad Winderbaum spoke with THR about the new approach and how it will work – namely there will still be connections, but they’ll be cameos or guest appearances that won’t impact the larger MCU storylines:

“Producing shows with marquee names, it made it really challenging to produce second seasons; the margins on TV are smaller. Looking to the future, does it mean that we won’t have big Avengers names? No. They may not be the titular character of the show, but they can still make appearances. You should be able to watch these shows on their own, without knowing the overall MCU story. But if it’s not connected, it’s severing what makes the MCU the MCU.”

Marvel is also reportedly taking a “wait and see approach” when it comes to potential second seasons for their “Ironheart” and “Wonder Man” series and if they’ll be a part of the new paradigm.

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