L’AND Vineyards joins Virtuoso collection

L’AND Vineyards joins the Virtuoso collection of the world’s finest luxury hotels, resorts, cruise lines, airlines, tour operators and other international travel organisations. Distinguished by ex-
cellence in service, these partners offer differentiated experiences, exclusive opportunities and exceptional value to Virtuoso’s clients. By joining this luxury network, L’AND Vineyards gains direct relationships with the world’s leading leisure travel agents in North and Latin America, the Caribbean, Europe, Asia Pacific, Africa and the Middle East.

Marta Passarinho, the hotel’s General Manager, says of this distinction: “To have L’AND Vineyards recognized by this international affiliation, considered to be the most prestigious, was a goal set two years ago and was part of the hotel’s 2023-2025 strategic plan. We worked on our international positioning, implemented product and service improvements, invested in new suites and public areas and consolidated our service culture, linked to that of Relais & Châteaux, which we joined at the end of 2023.

For an independent hotel in a destination that still needs to be recognised, being a member of Virtuoso brings important benefits such as access to a more exclusive clientele, greater international exposure, greater visibility in the trade, networking opportunities, competitive advantages, increased volume of bookings, occupancy and revenue.

This recognition is a source of pride not only for L’AND as a brand, but also for the entire team that accompanies us on a daily basis and has worked towards this goal with great commitment,
dedication and a shared sense of mission. It’s thanks to our team that we are able to overcome each stage and reach each important milestone on our journey.”

Just an hour from Lisbon, L’AND Vineyards is a contemporary wine hotel in the heart of the Alentejo countryside. With a true sense of place, with wine and wine culture at the root of its identity, L’AND raises the bar for rural Alentejo, incorporating modern architecture, interior design, landscape, nature, crafts, sounds and aromas to create an atmosphere of sober luxury and tranquillity.

A member of Relais & Château since 2023, L’AND is experiencing a phase of full bloom, with continuous investment in the project and the presentation of several new features over the last two years. Gastronomy has taken on an important role with the arrival of chef David Jesus at the helm of the new MAPA restaurant and Café da viagem, the more informal restaurant with a deck over the lake. Eleven new suites have been opened overlooking the lake, new villas have been added to the accommodation portfolio, and the Wine Tourism area has been created, as well as
improvements on other fronts.

Virtuoso is the leading global network of agencies specializing in luxury travel and experiences, with more than 20,000 consultants. This invitation-only organization has established partnerships with the world’s best tourism companies, such as hotels, cruise lines, tour operators and much more. Based on its preferential relationships, the network offers its luxury clientele personalized trips, exclusive amenities, unique experiences, free perks, VIP treatment and privileged access.

The article L’AND Vineyards joins Virtuoso collection first appeared in TravelDailyNews International.