Jerry Jones’ $10 billion Dallas Cowboys tower over Manchester United despite new state-of-the-art $2.5bn stadium

Manchester United is planning on raising the stakes again with a massive new stadium that seats 100,000. But the proposed venue, which could cost $2.5 billion and has a ‘Star Wars’ look, pales when compared to the huge empire that the Dallas Cowboys have constructed. Jerry Jones bought low in 1989 and has watched the Dallas Cowboys’ value only riseGetty Cowboys fans have grown accustomed to waiting year after year for another Super Bowl win. But when it comes to making money, Jerry Jones‘ NFL franchise is truly America’s Team. Real Madrid‘s value is listed at $6.6 billion, according to Forbes, with Jude Bellingham, Kylian Mbappe and Vinicius Junior uniting to help create the highest valued international football team on the planet. Manchester United isn’t far behind the 15-time European champions. Despite entering the week in a disappointing 14th place in the Premier League table, Ruben Amorim leads a club that is valued at $6.55b while it undergoes major changes under new minority owner Sir Jim Ratcliffe. Serious cost-cutting moves are being balanced out by a potential $2.5b stadium that would replace famous Old Trafford. “Today marks the start of an incredibly exciting journey to the delivery of what will be the world’s greatest football stadium, at the centre of a regenerated Old Trafford,” Ratcliffe said on Tuesday. “Our current stadium has served us brilliantly for the past 115 years, but it has fallen behind the best arenas in world sport. By building next to the existing site, we will be able to preserve the essence of Old Trafford, while creating a truly state-of-the-art stadium that transforms the fan experience only footsteps from our historic home.” But when it comes to the almighty dollar, the Cowboys are in another league compared to Real Madrid, Man United and every other football club in existence. Jones purchased the Cowboys for $140 million in 1989. The proposed new Manchester United stadium will have a capacity of 100,000Man United It’s hard to top the Cowboys’ AT&T Stadium in Arlington, TexasGetty Jude Bellingham should add even more value to Real MadridGetty At the time, it was viewed as a risky move and the outspoken Jones wasn’t immediately embraced by Dallas fans who grew up on the traditional Tom Landry. Thirty-six years later, the Cowboys are now worth more than $10 billion, according to Sportico. They have became the first sports team to make it to double digits in monetary billions in the publication’s annual rankings of NFL value. AT&T Stadium, also known as Jerry World, seats 80,000 but can hold up to 105,000 with standing capacity. The venue hosted last year’s Jake Paul vs Mike Tyson fight, has a huge Jumbotron video screen in the middle, and has often been the center of national championship games. AT&T Stadium cost $1.3 billion to build when it opened in 2009. The Cowboys’ financial firepower is the latest proof that for as big as the Premier League is, the NFL financially towers above the competition — and it’s not even close. The Cowboys haven’t won the Super Bowl since 1995. But Jones is raking in cash, watching his Cowboys gain more than $1 billion in value in just a year, and reaching $10.32 billion in franchise worth heading into the start of the 2024 NFL season. For all their money off the field, they’ve underperformed between the lines and have gone almost three decades since reaching the NFC Championship. “All you hear about the Cowboys all offseason and now — contracts, contracts, contracts,” John McClain, who’s covered the NFL for 48 years, exclusively told talkSPORT. The Los Angeles Rams ($7.79 billion), New York Giants ($7.65b), New England Patriots ($7.31b) and San Francisco 49ers ($6.86b) fill out the top five for the NFL, with all of the teams valued at more than Real Madrid. Despite the Cowboys’ financial dominance, there is obvious value across the United Kingdom and European football scenes. NBA star Kevin Durant recently invested in $4.4 billion Paris Saint-Germain, joining LeBron James, Ryan Reynolds, Tom Brady and J.J. Watt as football investors. Stay up to date with the latest from across the NFL via our talkSPORT Facebook page, and subscribe to our Endzone YouTube channel fornews, views and exclusive interviews as we build up to the NFL Draft.

Mar 12, 2025 - 15:45
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Jerry Jones’ $10 billion Dallas Cowboys tower over Manchester United despite new state-of-the-art $2.5bn stadium

Manchester United is planning on raising the stakes again with a massive new stadium that seats 100,000.

But the proposed venue, which could cost $2.5 billion and has a ‘Star Wars’ look, pales when compared to the huge empire that the Dallas Cowboys have constructed.

Jerry Jones bought low in 1989 and has watched the Dallas Cowboys’ value only rise
Getty

Cowboys fans have grown accustomed to waiting year after year for another Super Bowl win.

But when it comes to making money, Jerry JonesNFL franchise is truly America’s Team.

Real Madrid‘s value is listed at $6.6 billion, according to Forbes, with Jude Bellingham, Kylian Mbappe and Vinicius Junior uniting to help create the highest valued international football team on the planet.

Manchester United isn’t far behind the 15-time European champions.

Despite entering the week in a disappointing 14th place in the Premier League table, Ruben Amorim leads a club that is valued at $6.55b while it undergoes major changes under new minority owner Sir Jim Ratcliffe.

Serious cost-cutting moves are being balanced out by a potential $2.5b stadium that would replace famous Old Trafford.

“Today marks the start of an incredibly exciting journey to the delivery of what will be the world’s greatest football stadium, at the centre of a regenerated Old Trafford,” Ratcliffe said on Tuesday.

“Our current stadium has served us brilliantly for the past 115 years, but it has fallen behind the best arenas in world sport. By building next to the existing site, we will be able to preserve the essence of Old Trafford, while creating a truly state-of-the-art stadium that transforms the fan experience only footsteps from our historic home.”

But when it comes to the almighty dollar, the Cowboys are in another league compared to Real Madrid, Man United and every other football club in existence.

Jones purchased the Cowboys for $140 million in 1989.

The proposed new Manchester United stadium will have a capacity of 100,000
Man United
It’s hard to top the Cowboys’ AT&T Stadium in Arlington, Texas
Getty
Jude Bellingham should add even more value to Real Madrid
Getty

At the time, it was viewed as a risky move and the outspoken Jones wasn’t immediately embraced by Dallas fans who grew up on the traditional Tom Landry.

Thirty-six years later, the Cowboys are now worth more than $10 billion, according to Sportico.

They have became the first sports team to make it to double digits in monetary billions in the publication’s annual rankings of NFL value.

AT&T Stadium, also known as Jerry World, seats 80,000 but can hold up to 105,000 with standing capacity.

The venue hosted last year’s Jake Paul vs Mike Tyson fight, has a huge Jumbotron video screen in the middle, and has often been the center of national championship games.

AT&T Stadium cost $1.3 billion to build when it opened in 2009.

The Cowboys’ financial firepower is the latest proof that for as big as the Premier League is, the NFL financially towers above the competition — and it’s not even close.

The Cowboys haven’t won the Super Bowl since 1995.

But Jones is raking in cash, watching his Cowboys gain more than $1 billion in value in just a year, and reaching $10.32 billion in franchise worth heading into the start of the 2024 NFL season.

For all their money off the field, they’ve underperformed between the lines and have gone almost three decades since reaching the NFC Championship.

“All you hear about the Cowboys all offseason and now — contracts, contracts, contracts,” John McClain, who’s covered the NFL for 48 years, exclusively told talkSPORT.

The Los Angeles Rams ($7.79 billion), New York Giants ($7.65b), New England Patriots ($7.31b) and San Francisco 49ers ($6.86b) fill out the top five for the NFL, with all of the teams valued at more than Real Madrid.

Despite the Cowboys’ financial dominance, there is obvious value across the United Kingdom and European football scenes.

NBA star Kevin Durant recently invested in $4.4 billion Paris Saint-Germain, joining LeBron JamesRyan ReynoldsTom Brady and J.J. Watt as football investors.

Stay up to date with the latest from across the NFL via our talkSPORT Facebook page, and subscribe to our Endzone YouTube channel for
news, views and exclusive interviews as we build up to the NFL Draft.