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I’m former NBA player who made $5m but created cupcake shop with my wife to feed ‘competitive edge’
Sometimes ball isn’t life. While the mantra, ‘ball is life,’ has ran through middle schools, high schools, colleges and has fueled guys all the way to the NBA, there comes a time when the mantra eventually dies. Maceo Baston played two seasons for the Pacers, during two different stints For Maceo Baston, he found a new passion and venture off the court, after playing professional basketball for nearly 13 years, including four seasons in the NBA. Baston was drafted in the second round of the NBA draft in 1998 out of Michigan. He bounced from the NBA to the EuroLeague throughout his career, and was a two-time EuroLeague champion. Baston made over $5 million in his career, and after finishing his playing days, decided to open up a cupcake shop with his wife. Yes, you read that right. A cupcake shop named Taste Love Cupcakes in Royal Oak, Michigan. Baston opened up the dessert bakery in 2011 after his retirement. He spoke with Pacers.com back in 2012 talking about his new venture and why he chose to hang up his basketball shoes. “I just decided to shut it down, concentrate on my son and phase two,” said. “I’m not a baker. I do a lot of the tasting!” Baston was an athletic mid-2000s power forwardGetty Baston (L) Jalen Rose (R) are both Michigan basketball alums and have a good relationship with one anotherGetty Baston made it clear that it was his wife, Yolanda, and business partner, Michell Brown, who did most of the heavy lifting but he does enjoy baking. “I’m not much of a cook or a baker but I enjoy it,” Baston said. “It’s therapeutic. And it gives me a competitive edge. “I want my cupcakes, my pancakes or whatever I’m cooking to taste better than my wife’s or my son’s when we have a cook-off. “I’m competitive in everything.” Unfortunately Baston and Taste Love Cupcakes shut its doors in 2018 after a successful seven-year run. NBA's Greatest Greatest NBA players in the world right now – from Luka Doncic to Spurs phenom Victor Wembanyama Best players in NBA history to never win a championship – James Harden and Carmelo Anthony to Allen Iverson and Karl Malone 10 richest owners in the NBA – family empires, media moguls and investment gurus Michael Jordan’s top 10 scoring games – counting down MJ’s most extraordinary totals “As of today we are taking a TLC hiatus,” the ownership group posted on social media at the time. “It’s been an amazing ride for Taste Love Cupcakes. We want to thank each and every one of you for your support and love over the past 7 years. “When we started our business, our goal was for you to taste the love in every bite of our cupcakes. “We think we did just that! From engagements, to weddings, to baby showers, to gender reveals, to first birthday parties, to 50th anniversaries, you made Taste Love Cupcakes a part of your lives. “For that we are forever grateful! We wish you all the best! Stay tuned to see what’s next for us. It looks like its doors have closed for good, years later, and Baston and his family are on to different adventures and challenges. How to watch NBA in the UK *If you click a link in this box we will earn affiliate revenue With the NBA hurtling towards playoff season next month, there’s plenty riding on the remaining games. Reigning champions the Boston Celtics are chasing back-to-back titles, and will be the first team to do this since 2018 if they’re successful. Meanwhile, LeBron James and Luka Dončić’s Lakers are looking to win LA’s first championship since 2020. To watch the rest of this NBA season, sign up for an NBA League pass using the links below. NBA League pass allows subscribers to watch games live and on demand. Buy NBA League Pass – £79.99 for the season, £16.99 a month Buy NBA League Pass Premium – £104.99 for the season, £29.99 a month For more information read our article on how to watch the NBA.
Sometimes ball isn’t life.
While the mantra, ‘ball is life,’ has ran through middle schools, high schools, colleges and has fueled guys all the way to the NBA, there comes a time when the mantra eventually dies.
For Maceo Baston, he found a new passion and venture off the court, after playing professional basketball for nearly 13 years, including four seasons in the NBA.
Baston was drafted in the second round of the NBA draft in 1998 out of Michigan.
He bounced from the NBA to the EuroLeague throughout his career, and was a two-time EuroLeague champion.
Baston made over $5 million in his career, and after finishing his playing days, decided to open up a cupcake shop with his wife.
Yes, you read that right.
A cupcake shop named Taste Love Cupcakes in Royal Oak, Michigan.
Baston opened up the dessert bakery in 2011 after his retirement.
He spoke with Pacers.com back in 2012 talking about his new venture and why he chose to hang up his basketball shoes.
“I just decided to shut it down, concentrate on my son and phase two,” said.
“I’m not a baker. I do a lot of the tasting!”
Baston made it clear that it was his wife, Yolanda, and business partner, Michell Brown, who did most of the heavy lifting but he does enjoy baking.
“I’m not much of a cook or a baker but I enjoy it,” Baston said.
“It’s therapeutic. And it gives me a competitive edge.
“I want my cupcakes, my pancakes or whatever I’m cooking to taste better than my wife’s or my son’s when we have a cook-off.
“I’m competitive in everything.”
Unfortunately Baston and Taste Love Cupcakes shut its doors in 2018 after a successful seven-year run.
NBA's Greatest
Greatest NBA players in the world right now – from Luka Doncic to Spurs phenom Victor Wembanyama
Best players in NBA history to never win a championship – James Harden and Carmelo Anthony to Allen Iverson and Karl Malone
10 richest owners in the NBA – family empires, media moguls and investment gurus
Michael Jordan’s top 10 scoring games – counting down MJ’s most extraordinary totals
“As of today we are taking a TLC hiatus,” the ownership group posted on social media at the time.
“It’s been an amazing ride for Taste Love Cupcakes. We want to thank each and every one of you for your support and love over the past 7 years.
“When we started our business, our goal was for you to taste the love in every bite of our cupcakes.
“We think we did just that! From engagements, to weddings, to baby showers, to gender reveals, to first birthday parties, to 50th anniversaries, you made Taste Love Cupcakes a part of your lives.
“For that we are forever grateful! We wish you all the best! Stay tuned to see what’s next for us.
It looks like its doors have closed for good, years later, and Baston and his family are on to different adventures and challenges.
How to watch NBA in the UK
*If you click a link in this box we will earn affiliate revenue
With the NBA hurtling towards playoff season next month, there’s plenty riding on the remaining games.
Reigning champions the Boston Celtics are chasing back-to-back titles, and will be the first team to do this since 2018 if they’re successful.
Meanwhile, LeBron James and Luka Dončić’s Lakers are looking to win LA’s first championship since 2020.
To watch the rest of this NBA season, sign up for an NBA League pass using the links below. NBA League pass allows subscribers to watch games live and on demand.
- Buy NBA League Pass – £79.99 for the season, £16.99 a month
- Buy NBA League Pass Premium – £104.99 for the season, £29.99 a month
For more information read our article on how to watch the NBA.
