I tried 37 flavors of Crumbl cookies and ranked them from worst to best

I tried 32 flavors of Crumbl cookies and ranked them from worst to best. I really enjoyed the chocolate cake, French toast, and pink velvet flavors.

Mar 20, 2025 - 19:33
 0
I tried 37 flavors of Crumbl cookies and ranked them from worst to best
A pink box with six flavors of Crumbl cookies. The box is sitting on a wooden table.
I tried 37 different Crumbl cookie flavors.
  • I tried 37 different flavors of Crumbl cookies and ranked them from worst to best.
  • I didn't love the wedding cake cookie, and found it to be too sweet.
  • My favorite cookies were the caramel apple and pink velvet flavors.

It seems as though every few years, Americans embrace a new dessert trend. Like the frozen yogurt craze of the 2010s, cookie chains have been taking the US by storm in recent years.

However, one chain stands out as the country's fastest-growing cookie company: Crumbl.

Since its first location opened in Utah in 2017, the dessert chain has expanded to over 1,000 locations in all 50 US states, Puerto Rico, and Canada.

Though the first store only sold milk chocolate chip cookies, Crumbl now offers a rotating weekly selection of six desserts at a time and has featured over 200 varieties on its menu.

Trying to pick which weekly option to choose can feel like a lot of pressure. To help sort out which types of Crumbl cookies are the best, I sampled 37 desserts over multiple visits and ranked them from worst to best.

Here's what I thought of the flavors I tried.

Crumbl's wedding cake cookie was even too sweet for my 4-year-old.
A Crumbl cookie with pink-and-white frosting and small white-pearl sprinkles on a white plate. The plate is on a wooden table.
The white-chocolate sprinkles made for crunchy explosions of texture and flavor.

The wedding cake cookie was my least favorite of the flavors I tried. I loved the little white-chocolate baubles that decorated the top, which made for crunchy little explosions of texture and flavor.

But the raspberry flavor in the frosting was so assertive that even my 4-year-old — who loves almost all sweet, sparkly, pink, frosted things — took half a bite and turned the cookie away.

My 7-year-old, however, had no such issues, declaring, "Nothing's too sweet for me."

The frosting on the pistachio gelato cookie had a pudding-like texture.
A Crumbl cookie with green frosting, a small cone, and pistachios on a white plate. The plate is on a wooden table.
I thought the cookie underneath the pistachio frosting tasted bland.

The pistachio gelato cookie looked adorable in the store display, decorated with a miniature cone made out of a Muddy Bites snack.

The gelato-inspired frosting had a pudding-like texture and was extremely sweet with a strong pistachio flavor. In my opinion, it tasted like a concentrated form of pistachio ice cream. I also found the underlying cookie to be dense and bland.

None of us loved the frosting on the chocolate covered strawberry cookie.
A chocolate cookie topped with pink icing and a chocolate drizzle on a white plate.
We didn't love the strawberry frosting, but the cookie itself was delicious.

Crumbl's chocolate covered strawberry cookie had a chocolatey, cookies and cream base with strawberry cream cheese frosting and a semi-sweet chocolate drizzle on top.

The cookie itself was delicious — soft, tasty, and a little crumbly. But no one in my family enjoyed the addition of the strawberry frosting, which had a fruity tang that didn't pair well with the chocolate cookie. We thought the aftertaste was a bit medicinal.

My 4-year-old, a lover of most pink things, was especially disappointed, saying, "I don't like the mushed strawberries," in reference to the frosting.

I thought the cookies and cream milkshake cookie was way too sweet.
A cookie topped with gray frosting and a mini Oreo on a white plate.
The frosting tasted like the inside of an Oreo.

In my experience, some of Crumbl's best cookies are Oreo-inspired. That's why we were all excited to try the cookies and cream milkshake flavor, which was topped with a mini Oreo.

But unfortunately, most of us didn't love this one. The frosting tasted like the inside of an Oreo, but the cookie part was way too sweet.

My 4-year-old liked it, but it was too sweet even for my 7-year-old, which is never a good sign.

Crumbl's toffee cake tasted like something I'd find at the supermarket.
A cake in a small square container with lots of white frosting on top.
The whipped cream helped to keep the cake moist without making it overly sweet.

Crumbl's toffee cake sounded like something I'd like: chocolate cake with caramel sauce, whipped cream, and a crumbled chocolate toffee bar on top.

I liked the incorporation of the whipped cream, which helped keep the cake moist without being as densely sweet as most of Crumbl's other frostings.

But the caramel sauce between the cake and whipped cream made it a soggy mess, and it tasted more like something I'd find at the supermarket than a freshly made cake or cookie at this price point.

The lemon poppy cookie was divisive in my household.
A Crumbl cookie with an icing glaze and poppy seeds on a white plate. The plate is on a wooden table.
My wife ranked the lemon poppy cookie among her favorites.

The lemon poppy flavor proved divisive in my household. My wife, who loves lemony desserts, ranked this cookie among her favorites.

For me, however, the glaze made it a touch too sweet, and the lemon flavor, while strong, wasn't quite as tart or as bright as I would've liked.

I did appreciate the noticeable poppy flavor, as poppy seeds usually seem like an afterthought in many muffins.

My 4-year-old loved the cake batter blondie.
A vanilla cookie with sprinkles on a white plate.
The cake batter blondie was extremely sweet.

I feel a little bad ranking the cake batter blondie this low because my 4-year-old loved it so much. But she's 4 — rainbow sprinkles are her favorite food.

To be fair, the cookie tasted exactly as I expected it would — extremely sweet and uncomplicated, perfect for the 4-year-old palate. However, it was a bit one-note, even for my 7-year-old.

The strawberry crumb cake cookie was unexpectedly bland.
A vanilla cookie topped with white frosting and crumbs on a white plate.
I was disappointed by the strawberry crumb cake cookie.

I had high hopes for the strawberry crumb cake cookie. Although I love strawberries, I can't remember ever eating a cookie with strawberries inside or on top.

However, even with white-chocolate chips and a strawberry streusel topping, I found this cookie unexpectedly bland. The strawberry flavor was definitely real, which I appreciated, but there wasn't very much of it.

The streusel also seemed like an afterthought and didn't add much texture to the cookie. Overall, it was fine but a little disappointing.

Crumbl's waffle cookie came with a side of syrup.
A cookie with lines etched into it, topped with a dollop of icing and syrup, on a white plate.
The buttercream frosting and syrup made this cookie extremely sweet.

Crumbl's waffle cookie offered a neat twist — it came with a container of syrup to drizzle over the cookie before serving.

The cookie itself, criss-crossed with a waffle-like pattern, was fairly plain and tasted more or less like a sugar cookie. The dollop of buttercream frosting on top was powerfully sugary, and the addition of the syrup made the whole thing extremely sweet with maple flavor.

Unsurprisingly, it didn't keep very well after it had been drenched, and the leftover portion turned unpleasantly mushy.

The semi-sweet chocolate chunk cookie is a chocolate lover's dream.
A chocolate-chunk Crumbl cookie on a white plate placed on a wooden table.
This cookie met my expectations without exceeding them.

Unsurprisingly, chocolate chip cookies are one of Crumbl's calling cards, and the menu alternates weekly between the milk chocolate chip version and the semi-sweet chocolate chunk.

The semi-sweet variety used lots of bulky chocolate chunks, making it a chocolate lover's dream. I found it met my expectations for a chocolate chip cookie without exceeding them.

A few bites of the crunchier outer portion of the cookie had a little chalkiness to the texture, but not nearly enough to make it unpleasant.

I was disappointed that Crumbl's kitchen sink cookie didn't have many pretzels or potato chips.
A cookie made with chocolate chips, potato chips, and pretzels on a white plate.
The pretzels added a nice crunch to the cookie.

Crumbl's kitchen sink cookie is a semi-sweet chocolate chip cookie rolled in pretzels and potato chips. I love cookies that incorporate pretzels, but in my opinion, the execution of this flavor was lacking.

The one I got didn't have many pretzels or potato chips, and the potato chips did little to impact the flavor or texture of the cookie.

The pretzels added a nice crunch, and bites that included pretzel, chocolate, and cookie were excellent. However, these bites were few and far between.

I didn't love Crumbl's cinnamon crunch cookie.
A cookie topped with cream-cheese icing and pieces of cinnamon cereal on a white plate.
I thought the cookie's center was a little dry.

A spruced-up take on the snickerdoodle, Crumbl's cinnamon crunch cookie was topped with a vanilla cream cheese glaze and "crunchy cinnamon cereal streusel."

The cookie itself was a bit puffier than most of Crumbl's offerings and had a little more crunch to its outer crust. However, I thought it was a touch dry in the center, the glaze was more sugary than the cookie called for, and the cereal pieces had a weirdly chewy texture.

My 7-year-old loves everything cinnamon sugar flavored, so I was surprised when he called this cookie his least favorite of that week's offerings.

My kids loved the lemon glaze cookie, but my wife and I both thought the flavor was too strong.
A pale-yellow cookie topped with a glazed icing on a white plate.
I liked the glaze on this cookie.

Like the lemon poppy cookie, the lemon glaze flavor divided my household.

This one was so popular that it was sold out on my first visit of the week. Its simplicity — a lemon cookie with a sweet glaze — seemed appealing. However, my wife and I both felt the lemon flavor was a bit too strong, and it lacked the acidic bite of real lemons.

The glaze was good, though, and there was a nice bit of crunchy texture on the outer rim of the cookie. Both our kids loved it, with the 4-year-old briefly declaring it one of her favorites.

Notably, the cookie we received did not come with the slice of lemon I'd seen advertised in pictures.

Crumbl's raspberry cheesecake was less portable than the brand's cookies.
A small cheesecake with raspberry preserves and a small dollop of whipped cream.
Crumbl's raspberry cheesecake was just OK.

During one of my visits to Crumbl, the company debuted its first cheesecake. It feels a little strange to rank it among cookies, as it was decidedly a cheesecake with a graham cracker crust, raspberry spread, and whipped cream.

As far as cheesecakes go, it was good but unspectacular. The custard portion had a nice, smooth texture, and the raspberry topping was more tangy than sweet.

However, the graham cracker crust didn't hold together at all and was fundamentally less portable than a cookie. However, it's a good option for when you need a break from eating too many cookies — which was applicable in my case.

I didn't think the brownie sundae flavor was anything special.
A brownie topped with yellow frosting, chocolate fudge, rainbow sprinkles, and a cherry on a white plate.
I didn't think the toppings added much to the brownie.

Although the frosting got a little smudged on my ride home, Crumbl's brownie sundae had a nice presentation. It was essentially a large, square brownie topped with vanilla mousse and warm fudge.

The brownie itself was good, but my wife compared it to one you might bake from a boxed mix.

I also found the toppings made it messy to eat without adding much else. The brownie wouldn't have looked as appealing on its own, but none of the toppings really improved the flavor.

Crumbl's sea salt toffee was one of the plainest cookies I tried.
A Crumbl cookie with milk-chocolate chips and toffee on a white plate. The plate is on a wooden table.
Crumbl's sea salt toffee is made with milk-chocolate chips.

Crumbl's sea salt toffee is a variant of a chocolate chip cookie with toffee and milk-chocolate chips. I enjoyed it, but it was one of the plainest cookies I tried.

I found the toffee flavor presented itself more as a warm, caramel-y aftertaste than a strong, sticky Heath Bar. The milk-chocolate chips were also sparse.

This cookie wasn't particularly memorable, but I'd still choose it over the overly sweet flavors.

Everyone in my family had a different opinion of the blueberry pancake cookie.
A cookie with blueberries inside and a blueberry-buttermilk glaze on top. The cookie is on a white plate.
I loved the blueberry cookie but thought the glaze was too sweet.

The blueberry pancake cookie, which was topped with a blueberry buttermilk glaze, was another divisive flavor in my house.

The menu and photos I'd seen suggested it was supposed to have a dollop of buttercream frosting on top, but the one I brought home did not.

I loved the actual cookie, which had plenty of fruity blueberry flavor from the berries baked inside. But to me, the glaze was too sweet and was sugary enough for it to taste grainy.

My 4-year-old was appalled by the blueberries in the cookie, but my 7-year-old loved every bit of this one. My wife liked it more than I did, but agreed it was too sweet and would be better with no glaze or frosting.

The milk-chocolate chip cookie had a nice touch of salt.
A chocolate-chip Crumbl cookie on a white plate placed on a wooden table.
Crumbl's first cookie was the milk-chocolate chip.

When having a chocolate chip cookie, I usually prefer semi-sweet chocolate chips over milk-chocolate chips.

However, since the milk-chocolate chip was Crumbl's first cookie, I knew I had to try it. It was a touch salty, with a soft, comforting texture. The cookie was so thick it was basically a blondie.

In my book, it beat out its semi-sweet chocolate chunk alternative, which I wouldn't have expected.

Both my kids loved the Nilla bean cupcake cookie.
A vanilla cookie topped with white icing and white sprinkles on a white plate.
There was a lot of frosting on the Nilla bean cupcake flavor.

Both my kids loved the Nilla bean cupcake cookie, which was not surprising at all — they love frosting, and there was a lot of it.

I expected this to be overwhelmingly sweet, but the cream cheese frosting added a nice tangy component instead of one-note sweetness. The actual cookie was soft and cakey, with a warm vanilla flavor.

The chocolate cake cookie tasted exactly like a slice of cake.
A chocolate Crumbl cookie with chocolate frosting and rolled-chocolate shavings on a white plate. The plate is on a wooden table.
The chocolate cake cookie was extremely rich.

It's not just a clever name — this cookie tasted just like a slice of chocolate cake. In fact, I might have tried it with a scoop of vanilla ice cream on top if it weren't for the frosting.

The chocolate cake cookie was extremely rich, with a strong cocoa flavor to both the cookie and the frosting. It's definitely best for people who can't get enough chocolate — like my 7-year-old, who gave this one two enthusiastic thumbs up.

The frosting was a bit softer and thinner than I expected, but the chocolate swirls added nice little bites of texture.

The strawberry cake flavor was best in small portions.
A cookie topped with pink icing and white-chocolate curls on a white plate.
I thought the strawberry frosting tasted a bit artificial.

The pink swirl of strawberry cream cheese frosting and a sprinkling of white-chocolate curls drew my 4-year-old's eyes straight to the stawberry cake cookie, and she was not disappointed.

However, the rest of us were less enthusiastic and found that it was very sugary and definitely best in small portions. I enjoyed the tangy strawberry flavor in the cookie itself, but the strawberry in the frosting tasted a little artificial.

I would've liked this better with only a thin layer of plain cream cheese frosting — or no frosting at all.

I thought the hazelnut sea salt cookie was the most grown-up-friendly of the bunch.
A cookie with a hazelnut drizzle on a white plate.
Even my 7-year-old loved Crumbl's hazelnut sea salt cookie.

Crumbl's hazelnut sea salt cookie had a beguiling effect on my 7-year-old, who really loved it but couldn't quite put words to why (though he does love Nutella).

To me, it tasted like the most grown-up friendly cookie of the bunch — something my grandmother probably would've loved with her tea.

The sweet-and-salty brown-butter cookie tasted almost refined, and Crumbl took a light hand with the hazelnut spread and sea salt on top. My 7-year-old kept going back to it despite the more colorful, decorated cookies around it.

The banana pudding was a nice change of pace.
Banana pudding in a paper cup on a wood surface.
There were just enough bananas mixed in to give the pudding flavor.

Banana pudding is one of the few desserts I regularly make at home. I use Magnolia Bakery's recipe and thought Crumbl's dessert tasted similar. It was on the lighter, fluffier side of banana puddings, topped with whipped cream and crumbled vanilla wafers.

It was a nice change of pace from the other Crumbl desserts we tried, with just enough bananas mixed in to give it flavor without being overpowering.

However, it seemed to offer a bit less bang for your buck than Crumbl's other desserts. The cookies are huge, and I usually divide them into four servings. The soup-sized cup of banana pudding, on the other hand, felt like enough for only two or three servings.

The oatmeal chocolate chip cookie was a pleasant surprise.
An oatmeal-chocolate-chip cookie on a white plate.
I loved that the oatmeal chocolate chip cookie had some cinnamon in it.

Crumbl's selection of chocolate chip cookie variants can get a bit hard to distinguish once you've tasted more than two of them.

But Crumbl's spin on the cookie included a touch of cinnamon, which was just enough to add some warmth and spice without overpowering the rest of the elements.

It had a nice crunchiness to the outer crust with a soft, blondie-like inside. The added texture and flavor from the oats were enough to put this among my favorites in Crumbl's vast chocolate chip cookie catalog.

Crumbl's French toast cookie grew on me.
A piece of rectangular Crumbl cheesecake with a dollop of icing and powdered sugar on top. The cheesecake is on a white plate placed on a wooden table.
The cake part of the French toast cookie was excellent.

Crumbl's French toast cookie grew on me. At first, I found it frustrating that the frosting was concentrated in the cookie's center, presumably making it look like French toast with a big dollop of butter.

However, I realized it was the frosting that was throwing me off. I found it to be a little dry and super sweet with a maple flavor. In fact, it gave the cloying effect of maple candy.

The cake part of the cookie, meanwhile, was excellent. It had a spongy, doughnut-like consistency and a lighter maple flavor.

My 7-year-old was a big fan of Crumbl's double-fudge sandwich.
Two chocolate cookies with fudge in the middle and chocolate drizzled on top. The cookie is on a white plate.
I liked the rich cocoa flavor of Crumbl's double-fudge sandwich.

Crumbl's double-fudge sandwich is — as the name suggests — made up of two chocolate cookies sandwiched around a dollop of fudge frosting. There was also a drizzle of milk chocolate on top, which seemed mostly decorative.

My 7-year-old almost always chooses the most chocolatey cookie first, and he was thrilled with this one. I liked the rich cocoa flavor, and the fudge filling made this cookie feel a lot like eating an underbaked brownie (in a good way).

My only qualm was that it was almost too soft and left my kids caked in chocolate.

Mom's recipe combines the flavors of oatmeal, chocolate chips, peanut butter, and toffee.
An oatmeal chocolate-chip Crumbl cookie with peanut butter and toffee chips on a white plate. The plate is on a wooden table.
Mom's recipe is another variation of a chocolate chip cookie.

Another variation on the traditional chocolate chip cookie, Mom's recipe is an oatmeal chocolate chip cookie with peanut butter and toffee chips.

It sounds like it might have too much going on, but there weren't too many of any one chip. It combined a variety of sweet, salty, and comforting flavors without any one flavor overwhelming the others.

The nutty oatmeal texture, appropriately enough, made it feel like something I'd be very excited to buy at an elementary school bake sale.

The mint cookies and cream cookie tasted like its ice cream counterpart.
A cookies-and-cream cookie topped with blueish-green frosting on a white plate.
My wife was a little turned off by the color of the frosting.

Although I don't typically like mint cookies and cream ice cream, I really liked this cookie. My wife was a little turned off by the color of the mint frosting, as she thought it should be more green.

However, the cookie did a strangely good job simulating its ice cream counterpoint. The creamy frosting, which had a pleasant cool-mint flavor complemented the crunch of the cookies and cream cookie.

My 4-year-old especially loved this one, declaring, "I love mint, I love frosting, and I love Oreos!"

I'm not usually a fan of pumpkin, but I enjoyed the pumpkin cake cookie.
A brown cookie topped with white swirled icing and chocolate chips.
The pumpkin cake cookie was topped with cream cheese frosting and chocolate chips.

I'm not normally a big fan of anything pumpkin spice flavored, so I wasn't overly excited to try Crumbl's pumpkin cake offering. However, I was surprised by how much I liked it.

The sweet, mild cream cheese frosting was a nice complement to the autumnal flavors, though I would've liked a tangier, more cream cheese heavy flavor.

The cookie I got seemed a bit underdone, which made the center feel a bit like pumpkin pie filling.

The whole family loved Crumbl's ultimate peanut butter cookie.
A peanut-butter cookie topped with a peanut-butter drizzle on a white plate.
The cookie included a melted peanut butter drizzle and a peanut butter core.

Crumbl's take on a peanut butter cookie included a melted peanut butter drizzle and a peanut butter core baked into the center.

I worried that the peanut butter filling might be overwhelming, but I appreciated that this cookie was a bit less sweet than the others.

The filling also helped keep the whole cookie soft and moist. This was one of the few flavors that all four members of my household really loved.

We really enjoyed the cookies and cream cheesecake.
A circular piece of cookies-and-cream cheesecake topped with whipped cream and cookie pieces. The cheesecake is on a white plate.
Crumbl's cookies and cream cheesecake had a nice fluffy texture.

My family wasn't the only one that enjoyed Crumbl's cookies and cream cheesecake — it was sold out at every New York City location the first two times I tried to buy it.

The cheesecake had a nice fluffy texture and tangy flavor that perfectly complemented the cookie crust. The whipped cream topping seemed more like frosting — but it turns out cheesecake is good with a big blob of frosting on top.

My 7-year-old, who is extremely dedicated to eating with his hands, was shocked to declare this fork-necessitating cheesecake his favorite dessert of the week.

The peanut butter cookies and cream flavor was a family favorite.
A chocolate Crumbl cookie with peanut-butter chips on a white plate. The plate is on a wooden table.
The peanut butter chips added a nice balance to the chocolate.

It's rare that all four members of my family agree on a food, but the peanut butter cookies and cream flavor was an all-around favorite in my household.

It wasn't as eye-catching as many of the other options, especially since the bits of chocolate sandwich cookies got camouflaged against the chocolate base.

However, they were unmistakable once I bit into it, punctuating the soft texture of Crumbl's chocolate cookie with the crumbly, crunchy texture of an Oreo. The peanut butter chips were mostly in the background, but they added a nice balance to the chocolate.

I always love a good cookie-flavored cookie.

Despite its strange name, Crumbl’s Patriotic Fruit Pizza was delicious.
A vanilla cookie topped with vanilla icing, raspberries, and blueberries. The cookie is on a white plate.
Crumbl's Patriotic Fruit Pizza was topped with raspberries and blueberries.

Crumbl's Patriotic Fruit Pizza featured raspberries and blueberries atop a backdrop of white frosting. However, it didn't strike me as especially patriotic-looking — and it definitely didn't look like a pizza.

But unlike some New Yorkers, I'm agnostic about the definition of "pizza," so I sampled this one with an open mind. I'm glad I did because it was excellent.

The sugar cookie underneath the fruit and frosting was extremely moist and had a pleasant, shortbread-like flavor. The frosting had a bright hint of lemony tang and a nice, creamy texture. The inclusion of fresh fruit added juiciness and nuance.

I especially liked the way the acidic bite of raspberries paired with the mellow sweetness of the cookie.

Olivia Rodrigo’s GUTS Cookie was a surprise favorite.
A purple cookie sandwich with a star cut-out on top that's filled with jelly. Between the two cookies are icing and red, white, and blue sprinkles.
The whole family enjoyed this cookie.

No one in my household is especially familiar with Olivia Rodrigo's music — our tastes skew toward late-20th-century alt-rock and the "Encanto" soundtrack on repeat. However, we now endorse her taste in cookies.

Olivia Rodrigo's GUTS Cookie is a sandwich of two purple-colored vanilla cookies filled with vanilla buttercream, triple berry jam, and colorful sprinkles.

The tangy, sweet flavor of the jam, mixed with the mild sweetness of the cookies, gave it the familiar taste of a Linzer tart. Even my 4-year-old, who passionately dislikes jelly, enjoyed this cookie.

The mallow sandwich flavor was my favorite of the Oreo-inspired cookies.
Two chocolate cookies with white frosting in between. The dessert is on a white plate.
This flavor featured two chocolate cookies and a creamy marshmallow frosting.

I liked all of the Oreo-inspired Crumbl cookies I tried, but the mallow sandwich was my favorite. It featured two chocolate cookies with Oreo pieces, sandwiched around creamy frosting.

The combination of soft chocolate cookies and marshmallow filling reminded me of a whoopie pie. The Oreo pieces that were baked into the cookie added a crunchy, crumbly texture.

Sadly, my kids didn't get a chance to sample this one because my wife and I ate the whole thing before they had a chance — it was one of her favorites, too.

The caramel apple cookie was delicious.
A cookie topped with a swirl of white icing, crumbs, and pieces of green apple on a white plate.
Crumbl's caramel apple cookie was topped with caramel cream cheese frosting, streusel, chopped apples, and a caramel drizzle.

Crumbl's caramel apple cookie was beautifully decorated with caramel cream cheese frosting, streusel, chopped apples, and a caramel drizzle.

We loved how the cookie's rich cinnamon flavor paired with the salty-sweet caramel and the acidic bite of fresh apples.

The apples gave this the most compelling combination of textures of any of the Crumbl cookies we've tried. It was very sweet, but the tang from the apple helped balance out the flavors.

Crumbl's pink velvet cookie was my favorite.
A pink Crumbl cookie with white frosting and pink crumbles on top. The cookie is on a white plate on a wooden table.
The pink velvet cookie was incredibly sweet.

Crumbl's pink velvet cookie earned my top spot with a caveat: I never ate more than a small portion in one sitting. I suspect that eating as much as half of this cookie at once might leave me less enthusiastic about it.

However, I happen to love cream cheese frosting, and this one had a nice, mild tartness to it that complements the sweet, soft cookie.

I tasted it before reading the flavor description, and the power of suggestion left me thinking it had a strawberry taste.

But eating more of the cookie revealed that the crunchy, sugary crumbles on top were extremely reminiscent of the outer coating of a classic strawberry shortcake ice cream bar. I happen to love those, so this had a nostalgic appeal.

This story was originally published on May 24, 2024, and most recently updated on March 20, 2025.

Read the original article on Business Insider