How ‘A Minecraft Movie’ Defied Expectations To Become A Box Office Block-Buster
When it comes to the massive $313 million global opening of Warner Bros/Legendary’s A Minecraft Movie, success has many fathers. Yet, there are major lessons here for rival studios in how Warner Bros, post Barbie, has been able to energize social media, and target digital ads, to create an unforeseen blockbuster. Warner Bros is in […]
