HBO Max is brutally roasting itself on X

HBO Max has been roasting itself over its recent name change on X.

May 15, 2025 - 19:20
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HBO Max is brutally roasting itself on X
A screenshot from the @StreamOnMax X account.

HBO's decision to change the name of its streamer from HBO Max to Max, and then back to Max again two years later, has been an almost comically ridiculous journey — but at least the company's got a sense of humour about it.

After HBO parent company Warner Bros. Discovery announced the name change on Wednesday, the social media manager running the official @StreamOnMax account proceeded to have a lot of fun with the old new name.

Here are just some of the ways HBO Max has been roasting itself online:

Look, they even got The Pitt star Noah Wyle involved.

It's time to give that social media manager a well deserved raise, HBO.