Grand Seiko Stuns at Watches & Wonders 2025 with Elegant Novelties

At this year's Watches & Wonders Geneva, Grand Seiko revealed a stunning lineup of novelties that exemplify its dedication to craftsmanship, precision and aesthetics. From the rugged yet elegant Evolution 9 SLGC007 Tentagraph, to the pioneering SLGC009 Tokyo Lion featuring Brilliant Hard Titanium and the compact Spring Drive U.F.A. models, Grand Seiko highlights its mastery of traditional artistry and modern engineering.

Adding further allure, the Elegance Collection SBGW323 showcases refined craftsmanship with its Mount Iwate-inspired dial, while the Masterpiece Collection SBGD223 dazzles with over 600 diamonds and cutting-edge movement technology. Read on for Grand Seiko’s full lineup currently on view at the event.

Evolution 9 SLGC007 Tentagraph

The Evolution 9 SLGC007 Tentagraph is a high-performance mechanical chronograph inspired by the serene beauty of Mount Iwate. Its snow-blue dial, featuring an embossed pattern reminiscent of the mountain’s ridgelines, captures the essence of Japan's winters with a subtle interplay of crisp blue skies and fresh snowfall. The design is further enhanced by three black chronograph subdials, which create a striking yet balanced contrast against the dial, mirroring the tones of the bezel.

Crafted from high-intensity titanium, the SLGC007 Tentagraph is both durable and lightweight, with a 43.2mm case diameter offering water resistance up to 100 meters and strong magnetic resistance. At its heart lies the Hi-Beat Caliber 9SC5, a high-performance movement oscillating at 10 beats per second and delivering a power reserve of 72 hours. Priced at $14,100 USD, this timepiece blends rugged functionality with refined elegance, embodying the innovative spirit of the Evolution 9 Collection.

Tokyo Lion Tentagraph: SLGC009

Marking the debut of Brilliant Hard Titanium in the Sport Collection, the SLGC009 features a case that provides double the hardness of stainless steel while retaining a lightweight construction that is both resistant to corrosion and scratches.

Arriving in a 43mm case size, the watch is fitted with a box-shaped sapphire crystal with anti-reflective coating. Its exhibition caseback offers a glimpse into its Hi-Beat Caliber 9SC5 movement, which beats at an astounding rate of 36,000 hourly vibrations, complete with a 72-hour power reserve.

Sporting an tan beige colorway, its textured dial derives aesthetic cues from a lion’s mane, while its three subdials draws inspiration from the beast’s claws. Complemented by a rubber strap with a high-intensity titanium clasp, the watch offers superior functionality and elegance, priced at $16,400 USD.

Spring Drive U.F.A.: SLGB001 & SLGB003

The Evolution 9 Collection introduces two Spring Drive U.F.A. models - SLGB001 and SLGB003 - both powered by the 9RB2 caliber with a 72-hour power reserve. These models, housed in compact 37mm cases - the smallest in the 9R series - exemplify advanced watchmaking techniques and precision engineering. Their intricately textured dials, inspired by the frost-covered trees of the Kirigamine Highlands, capture the wintery beauty of ice forests. While the titanium version features a silver-tinged blue dial with a tempered blue seconds hand, the platinum version offers a deeper blue dial accented by a seamless silver-colored seconds hand.

Showcasing Grand Seiko's Evolution 9 Style, both models emphasize legibility and comfort through Zaratsu polishing and grooved indexes. The SLGB001, priced at $39,000 USD, is limited to 80 pieces and features a platinum case paired with a crocodile strap. Meanwhile, the SLGB003, crafted from High-Intensity Titanium and priced at $10,900 USD, includes a bracelet with a micro-adjustment clasp for an optimized fit.

Elegance Collection SBGW323 Kiri

A contemporary reinterpretation of the iconic 44GS, the SBGW323 features a refined 36.5mm mid-sized case. Dressed in a gentle purple hue, its Mount Iwate dial pattern draws reference to the prefecture’s kiri flower, blending traditional craftsmanship with modern elegance. Powering this timepiece is Grand Seiko’s manual-winding caliber 9S64, offering a 72-hour power reserve and a static accuracy of +5 to -3 seconds per day. Priced at $5,600 USD, the watch is complemented by a stainless steel bracelet with a three-fold clasp and a caseback adorned with the signature lion emblem.

Masterpiece Collection SBGD223

The SBGD223, a remarkable addition to Grand Seiko’s Masterpiece Collection, exemplifies the brand's dedication to artistry and precision. Adorned with over 600 diamonds paired with black spinels in a pavé setting, this limited-edition timepiece emanates a striking interplay of light and shadow. Reflecting Grand Seiko's signature aesthetic vision, the design balances opulence with exceptional craftsmanship, establishing its place as a true masterpiece.

Encased in a 44.5mm platinum case, it features a dual-curved sapphire crystal and is paired with an elegant crocodile leather strap. As for power, it runs on the brand’s Spring Drive 9R01 movement, which delivers exceptional accuracy of ±0.5 seconds per day and a remarkable 192-hour power reserve. With only eight pieces available, this exclusive creation is priced at $320,000 USD, catering to collectors seeking unparalleled luxury and precision in watchmaking.

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