Ford raises prices on 3 models amid pressures from Trump tariffs

Ford Motor Company is raising prices on three models it manufactures in Mexico, due in part to pressure from President Trump’s tariffs impacting the automobile industry. 

The price tags for Ford’s Bronco Sport, Maverick pickup and Mustang Mach-E electric SUV will increase by up to $2,000 for some models, Reuters reported on Wednesday, citing a copy of the notice that was sent to dealers. 

Ford said Wednesday the Bronco Sport Heritage series had a $600 price bump, while the price tag for the Maverick XLT AWD went up by $700. 

“There were other even smaller mid-year pricing actions on everything from hard bed cover and glass roof options. So normal course of business pricing actions,” Ford spokesperson Said Deep said in an emailed statement to The Hill. 

“This is our usual mid-year pricing actions combined with some tariffs we are facing. While we amended prices, this does not impact vehicles in dealer inventory,” Deep added, noting that the automotive giant’s employee pricing program, dubbed “From America, For America,” will continue through July 4. 

The Michigan-based automobile manufacturer normally adjusts prices around the midpoint of the year, “combined with some tariffs we are facing,” according to Deep. 

“We have not passed on the full cost of tariffs to our customers,” the spokesperson said. “Our approach throughout this evolving situation continues to be doing what’s right for our customers — and our business.” 

Ford's price adjustments come just after the auto giant estimated that Trump’s tariff agenda will cost the company around $1.5 billion for the entirety of 2025. 

Since most of Ford’s vehicles are made inside the United States, the company is not as affected by the 25 percent auto tariff Trump announced in late March compared with its competitors. 

Trump has scaled back tariffs on imported automobiles and auto parts that took effect last week, sparing foreign auto parts from facing a double tariff and charging the highest available rate per product. It also allowed companies to apply offsets in hopes of encouraging automakers to boost production of vehicles domestically. 

Vehicles that are on lots at dealerships or on their way there will not be impacted by the price bump. However, it will affect Ford's imported vehicles built after May 2, according to Deep. Ford vehicles that are produced on or after May 2 will still be eligible for the company’s employee-pricing plan that was rolled out in early April.