Experiments Illustrated: How Random Assignment Saved Us $1M in Marketing Spend
Also, a casual intro to the multiple comparisons problem The post Experiments Illustrated: How Random Assignment Saved Us $1M in Marketing Spend appeared first on Towards Data Science.
Running cool experiments is easily one of my favorite parts of working in data science.
Most experiments don’t deliver big wins, so the winners make for fun stories. We’ve had a few of these at IntelyCare, and I’m sharing each story in a way that highlights a concept related to experimentation.
- Georandomization & How we optimized premium listings on our job board
- Knowing what to test & How IntelyCare tested its referral bonus program into existence (coming soon).
And in this post, we’ll share a story about how we avoided doing something stupid by running an experiment first, and using it to discuss the multiple comparisons problem.
