Is Snoopy Disney’s? Who owns the Peanuts brand?

For decades, Snoopy has been one of the most famous animated characters worldwide and a true icon of popular culture. His charisma and creativity have captivated multiple generations of readers and fans of comics and cartoons in 2025. In 2025, this lovable dog turns 75 years old, and several brands are preparing to take part in the celebration.

But who owns this franchise? Does Snoopy belong to Disney? Below, we share more about one of the most popular figures in merchandising.

Does Disney have any connection to Snoopy and Peanuts?

Despite popular belief, Disney does not own the rights to Snoopy or the Peanuts brand. However, Disney+ has streamed some Peanuts movies and specials, which has caused some confusion among the public. This association is due to distribution agreements, not ownership rights.

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Who owns Snoopy and Peanuts?

After Charles M. Schulz passed away in 2000, the rights to Peanuts were transferred to the Schulz family and the company DHX Media (now WildBrain). In 2017, Sony Music Entertainment acquired a stake in Peanuts, further strengthening its position as an entertainment giant.

Currently, Peanuts rights are primarily owned by Peanuts Worldwide, a company that manages licensing, merchandising, and productions related to these characters. Peanuts Worldwide is controlled by the Schulz family, WildBrain, and Sony.

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How did Snoopy originate?

The Peanuts universe dates back to 1950, when Charles M. Schulz first published the comic strip in seven U.S. newspapers. Over time, the comic expanded to hundreds of publications worldwide and became one of the most influential of the 20th century. Snoopy, the imaginative and dreamy beagle, quickly stood out among the cast due to his kind personality and constant fantasy of being a writer or a World War I aviator.

During the more than five decades Schulz led Peanuts, he slowly but steadily evolved Snoopy. He transformed from a relatively normal puppy into a character with an inner world full of imaginary adventures, making him the comic strip’s biggest star.

What breed is Snoopy in real life?

Snoopy belongs to the Beagle breed, one of the most popular in the world. Beagles are medium-sized dogs known for their keen sense of smell, boundless energy, and friendly temperament. They are often used as hunting dogs due to their excellent tracking abilities.

Although Snoopy’s design in Peanuts is stylized and simplified, he retains some characteristic Beagle traits, such as long ears and a curious expression. However, unlike real Beagles, Snoopy has developed a series of human-like features, such as walking on two legs, dancing, and writing stories on his typewriter.

Why is Snoopy called Snoopy?

Charles Schulz chose the name “Snoopy” based on a suggestion from his mother, who had told him that if they ever had a dog, they should name it that.

The name was not only easy to remember but also suited the character’s playful and curious personality. In a way, the name “Snoopy” helped define the character’s essence from the beginning, setting him apart from other comic strip dogs.

Who was Snoopy’s original owner?

Although Snoopy is known as Charlie Brown’s pet, he originally had a different owner. The comic strip reveals that Snoopy was acquired at the “Daisy Hill Puppy Farm” and belonged to a girl named Lila. However, Lila had to return him when her family moved to an apartment where pets were not allowed.

That’s when Charlie Brown adopted Snoopy, becoming his permanent owner and forming one of the most famous duos in comic history.

Why does Snoopy always sleep on the roof?

Because he suffers from claustrophobia and does not like to stay in enclosed spaces for long periods.

Who created Snoopy?

His creator is Charles M. Schulz, an American cartoonist born on November 26, 1922, in Minneapolis, Minnesota. From a young age, Schulz showed a great talent for drawing, and after serving in World War II, he began developing his career as a cartoonist.

In 1950, Schulz launched the Peanuts comic strip, which eventually became one of the most popular and long-running in history. Over its 50 years of publication, Schulz created a universe of unforgettable characters, with Snoopy being one of the most iconic.

Schulz passed away on February 12, 2000, one day before the last original Peanuts strip was published. His legacy endures, and Snoopy remains a beloved character worldwide.

Snoopy beyond the comics

This beloved character has gone beyond comic strips to become a cultural phenomenon. He has appeared in television shows, movies, commercials, and has been the face of various brands. His popularity even earned him a star on the Hollywood Walk of Fame and made him the official NASA mascot, which named its Silver Snoopy Award in his honor.

From his debut in 1950 to today, Snoopy remains a symbol of imagination, humor, and hope. His name may mean “curious,” but for millions of people worldwide, it means much more: it represents the magic of dreams and the power of creativity.

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