Google releases its March 2025 Core Update: what does this mean for SEO?

Google announced the release of its March 2025 Core Update, representing a significant change in its search algorithm. These updates often create uncertainty among SEO specialists, as they can impact website rankings in search results.

“Today we released the March 2025 core update to Google Search. This is a regular update designed to better surface relevant, satisfying content for searchers from all types of sites. We also continue our work to surface more content from creators through a series of improvements throughout this year. Some have already happened; additional ones will come later”, Google wrote.

What is a Google Core Update?

A Core Update is a broad and fundamental update to Google’s algorithm. Its goal is to improve the quality of search results, ensuring that users find relevant and reliable content.

These changes are not designed to target specific sites but rather to adjust ranking factors to better reflect user intent and the evolution of web content.

How does this update affect web rankings?

Each Core Update can impact websites differently. Some may see ranking improvements, while others may experience drops. Factors such as content quality, user experience, and information reliability play a crucial role. Google evaluates how each page meets user needs compared to other available options.

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How do I know if my website has been affected?

If you have noticed a drop in your website traffic since March 13, 2025, it may be related to this update. To confirm its impact, follow these steps:

1. Check Google Search Console: Analyze whether there have been significant drops in your key pages.
2. Review the Search Status Dashboard: Verify whether the update has been completed before drawing conclusions.
3. Compare traffic periods: Wait at least a week after the update and compare the data with the previous week.
4. Evaluate search queries: Determine which keywords have been affected.

What to do if my site has lost rankings?

If you experienced a ranking drop, avoid making hasty decisions. Instead, follow these recommendations:

• Conduct a content audit: Ensure your content is useful, original, and aligns with user search intent.
• Improve user experience: A fast, well-structured, and mobile-optimized site has a better chance of recovering rankings.
• Review your content’s reliability: Google prioritizes trustworthy and well-referenced sources.
• Avoid drastic changes: Do not immediately delete content; first, assess its performance.
• BE PATIENT: The best thing you can do during a Google Core Update is to wait and monitor closely. Do not stress or make rushed decisions—wait until the update is fully implemented before drawing conclusions.

Changes made to a website can take days or even months to reflect in search results. Google needs time to crawl and evaluate improvements.

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