Electrify Your Career in Motorsports workshop set for Laguna Seca IMSA weekend

WeatherTech Raceway Laguna Seca will host the third annual Electrify Your Career in Motorsports workshop, an immersive two-day program presented by Women in Motorsports North America (WIMNA) and Bosch. Taking place during the IMSA race weekend from May 9-11, the workshop is designed to inspire and equip women interested in exploring career opportunities in motorsports, particularly in STEM fields, and is open for applications now.

Available to all college and university students, the Electrify Your Career in Motorsports workshop will be hosted at three major racetracks in 2025. The program starts at Laguna Seca, an appropriate venue as the raceway’s newly appointed CEO, Lauri Eberhart, is a founding board member of WIMNA and recently launched a Monterey Chapter of the organization. This event aligns perfectly with WIMNA’s mission to Advance, Connect, and Enable (ACE) women across all motorsports industry sectors.

“Electrify Your Career in Motorsports aims to do just that — empower and educate the next generation of women in motorsports,” said Cindy Sisson, Executive Director of WIMNA. “With the ongoing collaboration with Bosch, we’ve been able to expand this program each year, and we are thrilled to add Laguna Seca as a host venue in 2025. The raceway is an iconic destination and a dream location for anyone passionate about motorsports.”

Bosch, a leader in innovation and technology, continues to play an instrumental role in the growth of the program. “For Bosch, hosting a program that fosters education, creates opportunities, and drives the industry forward is a win-win,” said Brooke Bond, Motorsports Operations Lead for Bosch USA. “We’ve seen firsthand how initiatives like this directly contribute to opening doors for the next generation, and we are honored to be part of this important effort.”

STEM education is one of the core pillars of the IMSA race series, making this program a natural fit within the broader vision for the 2025 season. As IMSA continues to emphasize technological advancements and sustainable engineering, Electrify Your Career in Motorsports serves as an ideal platform to showcase the expanding career pathways available within the industry. By integrating STEM-focused opportunities throughout its race events, IMSA reaffirms its commitment to developing the next generation of motorsports professionals.

The workshop offers participants an invaluable opportunity to gain industry insights through networking sessions, classroom discussions, behind-the-scenes tours of paddocks and garages, and access to manufacturer areas. Students will also have the chance to hear directly from professionals across various disciplines in motorsports, helping them discover the diverse career paths available within the industry.

The program continues later in the season at the IMSA Michelin Pilot Challenge event at VIRginia International Raceway, Aug. 22-25, and at the Lone Star Le Mans FIA WEC weekend, Sept. 5-7 at Circuit of The Americas. Those interested can register to participate in Electrify Your Career in Motorsports on WIMNA’s website.