Chery targets annual global sales of one million units within two years – more brands, models, electrification

At this year’s Auto Shanghai, Chery announced its target to achieve annual global sales of one million vehicles within the next two years. This is part of its ‘Navigating the Future’ global strategy which will see the expansion of its brand portfolio as well as model line-up.

In 2024, the company sold 640,000 units overseas, which represents a year-over-year (YoY) increase of 20%. The number of new energy vehicle (NEV) export sales increased substantially too, with the company stating that the number of NEVs sold overseas in the first quarter of this year is 293% more than the same period in 2024.

The launch of the Himla pick-up truck brand at Auto Shanghai 2025 is just one of a few global brands being introduced, with others being Lepas as well as iCaur, the latter already confirmed for our market. These will join existing brands such as Chery, Omoda and Jaecoo that are already present in several export markets.

Electrification will form a big part of the company’s global expansion plan, with Chery Super Hybrid (CHS) and Super Hybrid System (SHS) technologies set to be pushed out alongside fully electric vehicles. According to one of the presentation slides, the company aims to have 14 SUVs, three sedans, three pick-up trucks and one MPV in its global portfolio of products.

Last year, the company launched in Europe and it intends to expand its network of facilities, which will include no less than eight research centres (including one in Malaysia) as well as over 20 production bases and regional component hubs.

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