Can't pre-order the Fujifilm camera you want in the US? Blame tariffs.
When you use DPReview links to buy products, the site may earn a commission. Image: Fujifilm Fujifilm has said that it's temporarily pausing pre-orders for several of its cameras in the United States thanks to tariffs. A spokesperson for Fujifilm North America Corporation told DPReview that it is "currently not accepting new pre-orders for the X100VI, GFX100RF, and X-M5 (Black) models" so it can "assess various changes including tariffs, and their impact as cost-increasing factors." The company didn't mention other cameras that are already for sale, such as the X-T5 or the X-H2 series, nor did it say what to expect if you had already placed a pre-order. You can read the full statement below: "In the U.S. market, we have temporarily suspended orders for some digital camera products in order to assess various changes including tariffs, and their impact as cost-increasing factors. As a result, we are currently not accepting new pre-orders for the X100VI, GFX100RF, and X-M5 (Black) models." PetaPixel reports that B&H, a major camera retailer in the US, has turned off pre-orders for those models, though other retailers continue to accept them. Fujifilm made no mention of when it expects to unpause pre-orders, or whether the products will end up costing more when they become available again. The tariffs have made things complicated for manufacturers and retailers Despite Fujifilm's latest statement, the company's stock issues in the US pre-date the tariffs. The X100VI has been on backorder ever since it launched early last year, and we noticed that the silver X-M5 – launched in November 2024 – was out of stock at most retailers in late March, weeks before the initial tariff announcements. However, there's no denying that the tariffs being levied by the US government have made things complicated for manufacturers and retailers. The initial plan called for tariffs ranging from 24 to 46% to be imposed on imports from countries where most camera manufacturing takes place. A few days after the initial announcement, President Trump said that most of those tariffs would be knocked down to 10%, though he billed it as a temporary pause for the next 90 days. However, as part of an escalating trade war, the tariffs on Chinese imports have ballooned to 145%. Both the X-M5 and the X100VI are produced in China. Fujifilm isn't the only company to have reacted to the instability. BlackMagic and Harman – makers of Ilford film – both blamed the tariffs for price hikes on some of their products. Outside of the camera space, Nintendo delayed taking pre-orders in the US for its upcoming Switch 2 game console, though it has since said it intends to start taking orders this week. While the console will be available at its originally announced price, the accessories for it have all gotten price bumps. It seems likely that we'll see more similar moves as the situation evolves. When we asked economic experts about the impacts of the tariffs on the camera markets, Anjali V. Bhatt, Communications Manager and Research Fellow at the Peterson Institute for International Economics, told us: "the bottom line is that all photography equipment not made in the US, which is a significant majority of it, will be more expensive." Click to read about the tariffs' impacts on camera gear in the US
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| Image: Fujifilm |
Fujifilm has said that it's temporarily pausing pre-orders for several of its cameras in the United States thanks to tariffs. A spokesperson for Fujifilm North America Corporation told DPReview that it is "currently not accepting new pre-orders for the X100VI, GFX100RF, and X-M5 (Black) models" so it can "assess various changes including tariffs, and their impact as cost-increasing factors."
The company didn't mention other cameras that are already for sale, such as the X-T5 or the X-H2 series, nor did it say what to expect if you had already placed a pre-order. You can read the full statement below:
"In the U.S. market, we have temporarily suspended orders for some digital camera products in order to assess various changes including tariffs, and their impact as cost-increasing factors. As a result, we are currently not accepting new pre-orders for the X100VI, GFX100RF, and X-M5 (Black) models."
PetaPixel reports that B&H, a major camera retailer in the US, has turned off pre-orders for those models, though other retailers continue to accept them. Fujifilm made no mention of when it expects to unpause pre-orders, or whether the products will end up costing more when they become available again.
The tariffs have made things complicated for manufacturers and retailers
Despite Fujifilm's latest statement, the company's stock issues in the US pre-date the tariffs. The X100VI has been on backorder ever since it launched early last year, and we noticed that the silver X-M5 – launched in November 2024 – was out of stock at most retailers in late March, weeks before the initial tariff announcements.
However, there's no denying that the tariffs being levied by the US government have made things complicated for manufacturers and retailers. The initial plan called for tariffs ranging from 24 to 46% to be imposed on imports from countries where most camera manufacturing takes place.
A few days after the initial announcement, President Trump said that most of those tariffs would be knocked down to 10%, though he billed it as a temporary pause for the next 90 days. However, as part of an escalating trade war, the tariffs on Chinese imports have ballooned to 145%. Both the X-M5 and the X100VI are produced in China.
Fujifilm isn't the only company to have reacted to the instability. BlackMagic and Harman – makers of Ilford film – both blamed the tariffs for price hikes on some of their products. Outside of the camera space, Nintendo delayed taking pre-orders in the US for its upcoming Switch 2 game console, though it has since said it intends to start taking orders this week. While the console will be available at its originally announced price, the accessories for it have all gotten price bumps.
It seems likely that we'll see more similar moves as the situation evolves. When we asked economic experts about the impacts of the tariffs on the camera markets, Anjali V. Bhatt, Communications Manager and Research Fellow at the Peterson Institute for International Economics, told us: "the bottom line is that all photography equipment not made in the US, which is a significant majority of it, will be more expensive."
Click to read about the tariffs' impacts on camera gear in the US
