Can the new £450 million Ikea flagship save Oxford Street?

With the nation's most famous shopping district in freefall, this week's opening of a £450 million flagship is a bold move for Ikea. Could it be the start of a West End revival

Apr 26, 2025 - 10:23
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Can the new £450 million Ikea flagship save Oxford Street?
With the nation's most famous shopping district in freefall, this week's opening of a £450 million flagship is a bold move for Ikea. Could it be the start of a West End revival