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Brands target AI chatbots as users switch from Google search

Ad agencies adopt new strategies to ensure clients appear in results produced by OpenAI’s ChatGPT and Anthropic’s Claude

Apr 27, 2025 - 06:18
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Brands target AI chatbots as users switch from Google search
Ad agencies adopt new strategies to ensure clients appear in results produced by OpenAI’s ChatGPT and Anthropic’s Claude
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