BMW celebrates 50 years in North America with Sebring livery

BMW M Motorsport revealed a special livery for the M Hybrid V8, to commemorate 50 years of BMW North America. The new livery was presented ahead of this week’s Mobil 1 12 Hours of Sebring.

The new design was inspired by a timeline of the manufacturer’s accomplishments in American motorsport, beginning at the 1975 12 Hours of Sebring – when Brian Redman, Hans Joachim-Stuck, Sam Posey, and Allan Moffat won the race in their BMW 3.0 CSL, just a week after BMW of North America was established.

In 1999, BMW won the 12 Hours of Sebring again with the V12 LMR, the manufacturer’s most recent overall victory at the endurance classic.

The E46-generation BMW M3 GTR dominated the American Le Mans Series GT class in 2001, and a decade later, the E90-generation M3 GT2 took back-to-back Sebring class wins in 2011 and 2012.

More recently, Paul Miller Racing gave the M4 GT3 a GTD class win at Sebring in 2023, the same year that the M Hybrid V8 scored its first IMSA GTP podium. Last year, the two Team RLL M Hybrid V8s finished 1-2 at Indianapolis.